Sponsorship and brand partnership agency Reg&Co have brokered a ground-breaking partnership between Macmillan Cancer Support and Portsmouth City Council that will benefit communities in the south coast city.
The cancer charity is set to become the new presenting partner for Portsmouth’s iconic Spinnaker Tower, which is owned by Portsmouth city council.
The partnership will raise awareness of the help available to people affected by cancer, particularly the services Macmillan provides to the community in and around Portsmouth and will support Macmillan’s fundraising events and activities. The agreement will also generate income for the council, which will be directly invested in services that people and communities in the city rely on.
The Spinnaker Tower will remain its iconic white colour and will not be renamed or repainted. Instead, the intention is for the charity’s logo to appear on the bottom section of one of the tower’s legs as well as on signage at the front of the building and inside the attraction.
Visitors to the south coast landmark will have the option to directly donate to Macmillan Cancer Support when they buy tickets at the tower. Macmillan will also hold multiple fundraising events at the Spinnaker Tower over the next year, including charity abseils down the 170m structure and a Macmillan coffee morning in the clouds.
Karen Morris CEO Reg&Co, commented:
“This is a partnership we are extremely proud to have brokered. Adding value to the community was a key objective for our brief. We gave Portsmouth City Council a market-informed valuation and took it to Macmillan Cancer Support offering a community partnership that gives the charity a fundraising platform and huge awareness with their logo on this iconic landmark overlooking the solent.”
Cllr Steve Pitt, the Leader of Portsmouth City Council with responsibility for Culture, Leisure and Economic Development, added:
“This is set to be a really exciting partnership for Portsmouth, we’re delighted to be working with Macmillan Cancer Support. The partnership with Macmillan marks a change of direction for the council in terms of our Spinnaker Tower partner. It is important to us that we joined forces with an organisation that provides real benefits to the people in our communities, and Macmillan certainly does that.
As a major UK landmark, the Spinnaker Tower attracts visitors from all over the world and provides an opportunity for us to forge partnerships like this that generate income which can be invested back into services for the local community.”
Anthony Newman, Brand & Marketing Director for Macmillan Cancer Support said:
“The Spinnaker Tower is one of the most iconic buildings in the south of England and this is a brilliant opportunity for Macmillan to reach more people affected by cancer. Locally, the Macmillan Information and Support Centre at Queen Alexandra Hospital provides invaluable support to cancer patients and their families and, through the fundraising events and activities that can take place as part of this partnership, we hope to strengthen that support.
Sadly, the number of people being diagnosed with cancer is increasing every year and that means Macmillan’s support for people living with cancer is in more demand than ever. At Macmillan, we know how cancer can affect everything. We’re here to help everyone with cancer live life as fully as they can.”
For further information on the partnership please contact: Karen Morris Karen@regandco.com
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Portsmouth City Council
The Spinnaker Tower will not be renamed, but it will be referred to as The Spinnaker Tower in partnership with Macmillan Cancer Support. The tower will not be repainted, aside from the application of one Macmillan logo to one lower leg section.
The agreement will enable Macmillan to use the Spinnaker Tower for fundraising events and to light the structure in green to mark key dates. Visitors to the tower will have the opportunity to donate to Macmillan when they buy tickets, and Macmillan’s brand and messaging will appear across a range of marketing materials for the Spinnaker Tower. In 2022/23 over 166,000 people visited the Spinnaker Tower.
The charity partnership agreement is initially for 12 months, with options to extend for two subsequent years. The income generated for the city council from the agreement will be invested directly into services for local people and communities.
Macmillan Cancer Support
At Macmillan, we give people with cancer everything we’ve got. If you’re diagnosed, your worries are our worries. We will help you live life as fully as you can.
And we don’t stop there. We’re going all out to find ever better ways to help people with cancer, helping to bring forward the day when everyone gets life-transforming support from day one.
We’re doing whatever it takes. But without your help we can’t support everyone who needs us. To donate, volunteer or raise money call 0300 100 200 or visit macmillan.org.uk.
Reg&Co
Reg & Co are a UK sponsorship agency that specialises in strategy development and sales. With over 25 years of experience in the sponsorship industry, we deliver commercial, creative solutions for large scale organisations to SMEs. The companies we work with range from clients in the transport sector to visitor attractions, from high street retail brands to the food and drink industry, from broadcasting to the charitable sector.
We work with clients whose visions we believe in and whose values we respect. We bring a dynamic, insightful and flexible approach to the briefs we are given and have a reputation of using our expertise to make great things happen.
For more information, please contact Karen Morris: karen@regandco.com +44 7771 900 465