Sponsorship and partnership agency Reg&Co has signed Intrepid Travel as a partner to FoodFM Radio. The agreement will see Intrepid Travel sponsor a new series of FoodFM’s A Bit of a Mouthful podcast in 2024, featuring eight episodes including a food trip to Morocco with Intrepid Travel.
FoodFM Radio is a podcast and radio platform telling powerful, personal, political and uplifting stories about food and drink from around the globe.
The A Bit of a Mouthful Podcast features presenters Michael Sladden, Will Hughes and Sophie Wyburd.
In this new series the podcasts will continue their winning formula of foodie fun, easy recipe tips, and laugh-out-loud banter. The series will also include a special episode with the team travelling to Morocco with Intrepid, where the presenters will embark on a real food adventure, bringing new content to their renowned podcast.
Caroline Kenyon, Food FM founder, commented: “We are thrilled to announce this brand-new partnership between A Bit of a Mouthful and Intrepid Travel to kickstart our 2024. This new series will bring an exciting and different angle to our content, and we look forward to working closely with Intrepid Travel to help bring this series to life.”
Angela Chen, Senior Marketing Manager – UK & Europe, Intrepid Travel, added: “Food brings people together and we’re really excited to share our love of food and travel with A Bit of a Mouthful podcast. With Will and Sophie’s experience, knowledge and sense of humour, we’ve no doubt that this partnership will inspire more people to taste their way around the world!”
Karen Morris, CEO Reg&Co, added: “This is an exciting new partnership for our long-standing client Food FM. Intrepid Travel are a great fit for their brilliant A Bit of a Mouthful podcast and I am confident that this new travel series will be expertly brought to life by Michael Sladden, Will Hughes and Sophie Wyburd, I can’t wait to tune in!”
For further information on the partnership please contact: Karen@regandco.com
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About Intrepid Travel
Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places for more than 30 years. The company’s mission is to create positive change through the joy of travel. The company offers more than 1000 trips on every continent and every is designed to truly experience local culture. With its own network of destination management companies in 26 countries, Intrepid has unique local expertise and perspectives. Globally renowned as a leader in responsible travel, the carbon-neutral business is one of the world’s largest travel companies to be certified B-Corp. Intrepid Travel is the first tour operator with near-term science-based climate targets through the Science Based Targets Initiative, and its not-for-profit, The Intrepid Foundation, has raised more than $12 million for more than 135 partners around the world. For further information download the company’s 2021 Integrated Annual Report and follow on Facebook, Instagram, Twitter or LinkedIn.
About Reg&Co
Reg & Co are a UK sponsorship agency that specialises in strategy development and sales. With over 25 years of experience in the sponsorship industry, we deliver commercial, creative solutions for large scale organisations to SMEs. The companies we work with range from clients in the transport sector to visitor attractions, from high street retail brands to the food and drink industry, from broadcasting to the charitable sector.
We work with clients whose visions we believe in and whose values we respect. We bring a dynamic, insightful and flexible approach to the briefs we are given and have a reputation of using our expertise to make great things happen.
We are members of ESA (European Sponsorship Association) and Karen Morris, CEO has written The ESA Guide to Sponsorship for Rights Holders | July 2020
For more information, please contact Karen Morris: Karen@regandco.com