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RESOURCES
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ESA Archives

PUBLIC

ESA Breakfast: Evidence. Action. Change. What to Do About Sponsorship’s Inclusion Challenge – 15 April 2026 [video]

MEMBERS

ESA Breakfast with THE·TEAM: Sponsorship & Fan Engagement in a Twilight World Cup – 19 March 2026 [video]

MEMBERS

ESA Event: 2026 ESA Sponsorship Market Overview with Nielsen Sports, in partnership with Feenix – 12 March 2026 [slides]

MEMBERS

ESA Event: 2026 ESA Sponsorship Market Overview with Nielsen Sports, in partnership with Feenix – 12 March 2026 [video]

MEMBERS

ESA Sponsorship Market Overview 2026

MEMBERS

ESA Members Event: Lights, Camera, Partnership – Unlocking High-Value Film Collaborations for Brands – 5 March 2026 [video]

PUBLIC

Protected: ESA 2026 Sponsorship Trends – 22 January 2026 [video] – public

MEMBERS

ESA 2026 Sponsorship Trends – 22 January 2026 [video]

MEMBERS

ESA Guide to Sponsorship for Rights Holders

MEMBERS

2026 ESA Sponsorship Trends Research

PUBLIC

Glossary of Sponsorship terms

PUBLIC

Upcoming UK restrictions on less healthy food and drink ads – what’s the impact on sponsorships? – Lewis Silkin

PUBLIC

Equality, Diversity & Inclusion in Sponsorship: ESA Survey Results & Analysis

PUBLIC

The Live Effect by AEG Global Partnerships

MEMBERS

ESA Breakfast: ESA Guide to Arts & Culture Sponsorship: Launch & Forum – 27 November 2025 [video]

MEMBERS

ESA Guide to Arts & Culture Sponsorship

MEMBERS

ESA Breakfast: Go From Viral To Value By Understanding Talent – 6 November 2025 [video]

PUBLIC

ESA Sponsorship Diploma course Taster Session – 4 November 2025 [video]

MEMBERS

MKTG AI Trends Report Autumn 2025

MEMBERS

ESA Breakfast with rEvolution: Atlantic Crossing – 15 October 2025 [video]

MEMBERS

ESA Event with MKTG – Creativity & Code: AI’s Impact on Fandom and Why Humans Still Matter – 9 October 2025 [slide presentation]

MEMBERS

ESA Event with MKTG – Creativity & Code: AI’s Impact on Fandom and Why Humans Still Matter – 9 October 2025 [video]

MEMBERS

ESA Breakfast | West End 2025: How Pioneer Brands are taking Arts & Culture Sponsorship to the Next Level – 16 September 2025 [video]

MEMBERS

ESA Breakfast | West End 2025: How Pioneer Brands are taking Arts & Culture Sponsorship to the Next Level – 16 September 2025 [slide presentation]

MEMBERS

ESA Webinar – From The Halfway Line: Sponsorship at Women’s Rugby World Cup 2025 – 9 September 2025 [video]

PUBLIC

ESA Introduction to Sponsorship course Taster Session – 12 August 2025 [video]

MEMBERS

2025 ESA Awards Arts & Culture Sponsorship – Small to Medium Scale WINNER – The Breathing Space by Gjensidige

MEMBERS

2025 ESA Awards Arts & Culture Sponsorship – Medium to Large Scale HIGHLY COMMENDED – Three City Stages

MEMBERS

2025 ESA Awards Best Use of Content < €500k WINNER – The Breathing Space by Gjensidige

MEMBERS

2025 ESA Awards Best Use of Measurement & Insight HIGHLY COMMENDED – The Breathing Space by Gjensidige

MEMBERS

2025 ESA Awards Best Use of Measurement & Insight WINNER – Winning with Data: How GIANTX and Shikenso Built a Sponsor Value Engine

MEMBERS

2025 ESA Awards Best Use of Talent > €500k HIGHLY COMMENDED – Just Eat – Deliver At Home: Any Given Wednesday

MEMBERS

2025 ESA Awards Esports & Gaming Sponsorship WINNER – Vattenfall x HAVU – It’s Always Good #GamingWeather

MEMBERS

2025 ESA Awards Event of the Year sponsored by Wasserman Live HIGHLY COMMENDED – Paddy Power Comedy Festival

MEMBERS

2025 ESA Awards Music Sponsorship WINNER – The Breathing Space by Gjensidige

MEMBERS

2025 ESA Awards Sponsorship with a Social Purpose < €250k WINNER – The Breathing Space by Gjensidige

MEMBERS

2025 ESA Awards Sport Sponsorship €1M-€5M COMMENDED – InPost – strategic sponsorship of the Polish national football team

MEMBERS

2025 ESA Awards Sport Sponsorship €1M-€5M WINNER – Guinness & “Don’t Jinx It”: Turning Superstition into Success

MEMBERS

2025 ESA Awards ESA Best of Europe BRONZE sponsored by Sponsoriuim WINNER – NETHERLANDS – Philips & PSV Eindhoven & Sanquin. Bloedverwanten (Blood Relatives)

MEMBERS

2025 ESA Awards ESA Best of Europe GOLD sponsored by Sponsoriuim WINNER – IRELAND – An Post Irish Book Awards: “Centre Stage”

MEMBERS

2025 ESA Awards ESA Sponsorship of the Year sponsored by Pearlfinders WINNER – The Breathing Space by Gjensidige

MEMBERS

ESA Webinar – From The Halfway Line: Sponsorship at UEFA Women’s EURO 2025 – 10 July 2025 [video]

MEMBERS

ESA Breakfast – Manchester 2025: Think Local, Act Global – The Rise of Community Sponsorship – 3 July 2025 [video]

PUBLIC

ESA Sponsorship Sales Certificate Taster Session – 1 July 2025 [video]

MEMBERS

ESA Breakfast – How To Pitch (And How Not To Pitch) To Brands About Sponsorship – 24 June 2025 [video]

MEMBERS

ESA Breakfast – How To Pitch (And How Not To Pitch) To Brands About Sponsorship – 24 June 2025 [slide presentation]

MEMBERS

2025 ESA AGM | 18 June 2025, London [video]

MEMBERS

2025 ESA AGM | ESA Team and Board presentation

MEMBERS

ESA Event Glasgow 2025: Power Play – How the Energy Sector is Leading the Charge in Purpose-Based Sponsorship – 10 June 2025 [video]

PUBLIC

How Moonton Games Achieved €115m in Brand Value [Shikenso Analytics]

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