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RESOURCES
  • Case Studies
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ESA Archives

MEMBERS

ESA Webinar – From The Halfway Line: Sponsorship at UEFA Women’s EURO 2025 – 10 July [video]

MEMBERS

ESA Breakfast – Manchester 2025: Think Local, Act Global – The Rise of Community Sponsorship – 3 July 2025 [video]

PUBLIC

ESA Sponsorship Sales Certificate Taster Session – 1 July 2025 [video]

MEMBERS

ESA Breakfast – How To Pitch (And How Not To Pitch) To Brands About Sponsorship – 24 June 2025 [video]

MEMBERS

ESA Breakfast – How To Pitch (And How Not To Pitch) To Brands About Sponsorship – 24 June 2025 [slide presentation]

MEMBERS

2025 ESA AGM | 18 June 2025, London [video]

MEMBERS

2025 ESA AGM | ESA Team and Board presentation

MEMBERS

ESA Event Glasgow 2025: Power Play – How the Energy Sector is Leading the Charge in Purpose-Based Sponsorship – 10 June 2025 [video]

PUBLIC

How Moonton Games Achieved €115m in Brand Value [Shikenso Analytics]

MEMBERS

ESA Breakfast – Wheels in Motion – The Commercial Transformation of British Cycling – 13 May 2025 [GlobalData slide presentation]

MEMBERS

caytoo: Fastest growing front of shirt sponsors across English soccer, cricket and rugby teams

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [video]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Komatsu slide presentation]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Smirnoff slide presentation]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Smirnoff showreel]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Accor case video ALL x SailGP]

PUBLIC

Ear To The Ground Fan Intelligence Index – Talent Edition

MEMBERS

ESA Breakfast with Wasserman’s The Collective – Dare to be Different: Unlocking the Unique Value of Women’s Sport – 27 March 2025 [video]

MEMBERS

ESA Event – 2025 ESA Sponsorship Market Overview with Nielsen Sports, in partnership with Pearlfinders – 13 March 2025 [video]

MEMBERS

ESA Sponsorship Market Overview 2025

MEMBERS

2024 ESA Awards Arts & Culture Sponsorship WINNER – Three Ireland: City Stages

MEMBERS

2024 ESA Awards Best Employee Engagement WINNER – ALL about ALL @Parc des Princes

MEMBERS

2024 ESA Awards Best Newcomer WINNER – ‘What Fuels You’ KIND Snacks partnership with the FA and England Lionesses

MEMBERS

2024 ESA Awards Best Use of Cutting-edge Technology WINNER – bp pulse EV silent disco

MEMBERS

2024 ESA Awards Best Use of PR HIGHLY COMMENDED – KIND & Ready10, fuelling the Lionesses

MEMBERS

2024 ESA Awards Environmentally Sustainable Sponsorship HIGHLY COMMENDED – SSE Airtricity: Pookie

MEMBERS

2024 ESA Awards Media Sponsorship WINNER – Londis – Proud Sponsors of Ireland’s Fittest Family

MEMBERS

2024 ESA Awards Sport Sponsorship < €1M WINNER – 'What Fuels You' KIND Snacks partnership with the FA and England Lionesses

MEMBERS

2024 ESA Awards ESA Best of Europe SILVER WINNER – Spain: ESPACIO IBERCAJA DELICIAS

MEMBERS

2024 ESA Awards ESA Sponsorship of the Year – ‘What Fuels You’ KIND Snacks partnership with the FA and England Lionesses

MEMBERS

White Paper – Winning with Data: How GIANTX and Shikenso Built a Sponsor Value Engine

PUBLIC

Motivations of BAFTA Awards Sponsors – by caytoo

MEMBERS

XVII Sport Sponsorship Barometer & Trends in Sport Business – SPAIN – SPSG Consulting

MEMBERS

ESA Breakfast – Get Out In Front: 2025 Sponsorship Trends – 21 January 2025 [presentation]

MEMBERS

ESA Breakfast – Get Out In Front: 2025 Sponsorship Trends – 21 January 2025 [video]

MEMBERS

2025 ESA Sponsorship Trends Research

MEMBERS

The Norwegian Sponsorship and Event Market 2024

PUBLIC

2024 Environmental Sustainability: Expectations of the Sponsorship Industry

PUBLIC

Sponsorship Sentiment Tracker Wave 18 (December 2024)

PUBLIC

ESA Sponsorship Sentiment Tracker (all waves)

PUBLIC

Nurturing Lifelong Fandoms – Two Circles

MEMBERS

#ESAbreakfast | Paris 2024 reflections with Team GB and ParalympicsGB – 26 November 2024

MEMBERS

#ESABreakfast with MKTG | The Power of Sport and Music as Escapism – 13 November 2024

MEMBERS

#ESAevent | A $200 billion sleeping giant – how brands and publishers are harnessing the power of gaming culture – 31 October 2024

MEMBERS

#ESAevent | A $200 billion sleeping giant – how brands and publishers are harnessing the power of gaming culture – presentation slides – 31 October 2024

MEMBERS

#ESABreakfast | B2B Sponsorship and the Human Factor – presentation slides – 2 October 2024

MEMBERS

#ESABreakfast | B2B Sponsorship and the Human Factor – 2 October 2024

MEMBERS

The Future of Corporate Hospitality Report 2024

MEMBERS

#ESA Event | The Future of Corporate Hospitality – 24 September 2024

PUBLIC

Fan Intelligence Index 23/24 – Ear To The Ground

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