Research & Best Practice
Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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2015 ESA Board members’ report
Repucom Global Broadcast Landscape
National Schools Partnership Top Tips
David O’Connor and Crispin Bolt Q&A
The People Factor: the importance of relationships in sponsorship
The People Factor: the importance of relationships in sponsorship – executive summary
Onside Outlook 2015 – Irish Market
ESA Guide to Product Placement (II)
ESA – Introduction to Sponsorship and Social Media
ESA – Guide to Professional Development
ESA – Introduction to Product Placement (I)
ESA – UK Bribery Act – Hospitality, Gifts and Expenses
ESA – UK Bribery Act – Adequate Procedures
ESA – Introduction to Media Sponsorship
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