Research & Best Practice
Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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Strive Sponsorship: Commercial trends and considerations for (e)sports in a digital world
ESA guide to Virtual Reality
Repucom’s Sport Online – How sport exists in a world of connectivity
MKTG Frontier Survey 2016
MKTG Frontier Survey 2016 infographic
Global Corruption Report: Sport
Navigating Olympic advertising: Rule 40 and Rio 2016
ESA guide to “always-on” content marketing
ESA / Brand Republic Expert Report – is official dead?
Repucom World Golf – The state of play in golf today
Tom Fishburne Interview – SPORTO (November 2015)
Sports Risk Management – A Beginner’s Guide
Mongoose Drink Tank Report May 2015
Mongoose Guide To Festival Sponsorship
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