Research & Best Practice
Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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Nielsen Esports Playbook for Brands 2019
ESA Annual Newsletter
ESA Member Newsletter
Global Ad Spend Forecasts January 2019
Nielsen Top 5 Commercial Sports Trends of 2018
MKTG Frontier 2018 Report
Creating Content With Your Audience – Influencer White Paper by Latimer Group
Soccerex Football Finance 100 | 2018 Edition
Nielsen Esports Playbook
MKTG Frontier Report 2017
Nielsen Sports – Commercial Trends in Sport 2017
Sportcal – Endemics vs Non-Endemics: eSports expanding its sponsorship horizons
ESA Guide to Virtual Reality 2: Sponsorship VR Case Studies
Alcohol Marketing Regulation Report 2016
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