A veteran in sports, entertainment and lifestyle communications, Wilson will be instrumental in further expanding the services of rEvolution’s global marketing communications teams.
“At rEvolution, we believe in communication through sport,” said Matt Boyer, Managing Director, Integrated Client Services, rEvolution. “Shauna’s addition to the team will be instrumental in the communications strategy and amplification of the great work of our clients today and well into the future.”
Wilson brings a wealth of knowledge and experience in leading sports, entertainment and lifestyle integrated PR campaigns, with a proven track record in growing both leading and emerging global communication teams.
She will be responsible for identifying, developing and executing strategic communication campaigns for rEvolution that will further strengthen and expand the team’s capabilities in PR, content, social media and influencers
“rEvolution continues to grow at a global level as well as expanding its integrated service offerings,” said Shauna Wilson. “I am excited to join this incredibly talented team of industry leaders and further establish the marketing communications team as a world-class solution for our clients.”
Wilson is a global sports, entertainment and communications executive, with more than 20 years of experience. Previously with the Rock & Roll Hall of Fame, Wilson turned up the volume on integrated communications strategies to grow the Rock & Roll Hall of Fame’s brand, annual Induction Ceremony, artist partnerships, sports integrations, and the museum in Cleveland, Ohio. She also served as a producer on the Induction Ceremony’s red-carpet live stream.
Prior to joining the Rock & Roll Hall of Fame, Wilson worked at the Ultimate Fighting Championship where she championed corporate communications and integrated PR campaigns and fought to bring the UFC and mixed martial arts into the mainstream. She also infused her creativity and strategic thinking into the Philadelphia Flyers brand and marketing communications for season games, playoffs, Winter Classic events and business initiatives.
Wilson is a part of USA Weightlifting’s Hall of Fame Committee, Women in Sports and Entertainment, and the Public Relations Society of America. She has a Master of Arts in Communication, Culture and Technology from Georgetown University.
rEvolution is an independent, fully integrated sports marketing agency comprised of industry experts in media, analytics, research, and consulting as well as business strategy, marketing communications, and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry.
Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago with its international office based in London. rEvolution’s unique integrated services model helps brands drive business through consumer passion points, providing clients with services including sponsorship consulting, media planning and buying, research, analytics and insights, creative, production and design, experiential marketing, hospitality, public relations, and social media. Partial list of client partners includes American Family, Continental Tire, Toro, Capgemini, Chipotle, SAS, Land Rover and Shell.
rEvolution has garnered numerous industry accolades, including recognition by Inc. Magazine’s 500/5000 list as one of the fastest growing private companies for an unprecedented eight times and for consistent presence on Event Marketer’s Top 100 It List. Its global headquarters has been recently listed on Crain’s Chicago Business 2019 Coolest Offices in Chicago. Learn more at www.revolutionworld.com.