In the second ESA Masterclass of 2023, ESA member agency Value of We will explore the future of artificial intelligence (AI) and its potential impact on the sponsorship industry, touching also briefly on the history of AI and its various types.
Shirley Lu and Rich Petrich will discuss how AI can transform different aspects of the industry, from targeting and selection to activation and measurement, while addressing ethical considerations and responsible usage.
The presenters will also delve into AI-driven AR experiences, influencer partnerships and sustainable sponsorships. The session will feature AI demonstrations and prompt engineering, culminating in key takeaways and an open discussion for participants to engage and share their thoughts.
Rich Petrich
Managing Director & Co-Founder, Value of We
After spending his childhood on a sailing boat, Richard dedicated his early life to kitesurfing. His entrepreneurial mindset and his doer mentality led him to founding a wide range of different tech-focused start-ups and companies. This and his passion to connect others led him to co-found Value of We, aiming to bridge the gap between companies and the latest technologies including AI and Web3.
Shirley Lu
Global Account Manager, Value of We
Despite having a background in medical sciences and experience within the medical devices industry, Shirley has recently pivoted her personal and professional interests into the realms of upcoming technologies with a keen focus on AI. Having recently joined Value of We as an account manager, she aims to bring her expertise and enthusiasm to companies.
The webinar recording is available exclusively to ESA members in our website video resources.
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