- New client further strengthens Right Formula’s roster of leading technology brands in motorsport
- Airwallex to utilise agency’s global sales marketing capabilities to help them achieve their objectives
Global financial payments platform Airwallex has appointed global sports marketing agency Right Formula to amplify and support its Official Partnership with the McLaren Formula 1 Team.
The partnership between Airwallex and McLaren Formula 1 Team was agreed in February this year with a focus on innovation and precision. As a leader in the payments sector, Airwallex technology is helping McLaren Racing to optimise its supply chain payments as well as unlock multi-currency payment options and extended partner merchandise capabilities for the team.
Airwallex will utilise Right Formula’s various marketing capabilities to support its EMEA and regional teams in unlocking the full potential of the partnership. Right Formula will help support on the strategic planning as well as ideate and execute events and campaigns for the brand, as well as provide B2B sales support.
Beyond the core campaign activation, Right Formula will further support Airwallex existing efforts on PR & Communications, Influencer Management and other marketing projects during the 2024 Formula 1 season.
Robin Fenwick, CEO and Founder of Right Formula, said: “It is a privilege to be selected to support Airwallex to strategically amplify their partnership with McLaren Racing. Given their business is dynamic and fast paced, it aligns very well with Right Formula’s approach where we pride ourselves delivering high-quality creative work in short timeframes.
“We are looking forward to providing a calendar of opportunities, stories, events, technology showcases and more for Airwallex which we believe will create impact and demonstrate the value of their Formula 1 partnership to a wide audience.”
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