Royal Bank of Canada has become the title partner for an exciting and unique new inter-company team cycling challenge, V Series. Based on Team Pursuit format, corporate teams made up of eight riders will compete against the clock on a 1km closed-road circuit in the heart of Canary Wharf. Royal Bank of Canada, which is the largest financial institution in Canada with over 18 million clients worldwide, has signed a partnership agreement with event owners, Limelight Sports, global leading mass participation sport engagement agency, who created and will deliver the event.
Royal Bank of Canada V Series will begin with the first event in Canary Wharf, London on 14th May 2015 with other major cities being added to the series in the upcoming years.
Commenting on the new agreement, David Thomas, CEO, Europe, RBC Capital Markets, said: “We are delighted to be the partner in this exciting new cycling event. Teamwork will be an integral part of this challenge and is also key to our business. We have a strong contingent of cyclists at the bank and many of them will be keen to gain selection and compete in Canary Wharf in May.”
The preparation for the event will involve five separate elements over a three month period; Strategy, Recruitment, Training, Evaluation & Analysis and finally Race Day. Teams will be provided with strategic help and advice on building a competitive squad and expert advice will come from performance coaches led by Royal Bank of Canada V Series Performance Advisor Shane Sutton OBE, Technical Director at British Cycling.
Limelight Sports, Marketing Director, Bastien Hibon said: “Royal Bank of Canada is the perfect partner for this event. Royal Bank of Canada V Series is a great platform for brand impact, marketing activation and to engage specific audiences, both internally and externally.”
Cycling is the fastest growing sport in the country and this event is designed to offer employees and companies in the city the unique opportunity to compete as teams and experience the thrill of Italian team pursuit racing.”
Royal Bank of Canada joins existing event partners, including Athlete Lab, Canary Wharf Group plc, Cyclist and Pure Sports Medicine.
For more information; www.RBCVLondon.com
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For press enquiries or image requests, please contact:
Ania Szewczyk, Limelight Sports +44 (0) 20 72994160 or ania.szewczyk@limelightsports.com
NOTES TO MEDIA
Royal Bank of Canada is the largest financial institution in Canada. The bank serves 18 million clients and has over 80,000 employee worldwide. RBC has its headquarters in Toronto, Canada and has offices in Canada, the US and 38 other countries. It has had offices in London since 1910. Royal Bank of Canada provides personal and commercial banking, wealth management services, insurance, investor services and capital markets products and services on a global basis.
RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2013, we contributed more than $104 million to causes worldwide, including donations and community investments of more than $69 million and $35 million in sponsorships. Learn more at www.rbc.com/community-sustainability
Limelight Sports, global leading mass participation sport engagement agency, has offices in London, UK; Melbourne, Australia and Dubai, UAE. Capitalising on the ever-increasing popularity of mass participation sporting events, the agency has created and delivered some of the most high profile, and most talked about sports participation experiences including the Sainsbury’s Sport Relief Mile, Sky Ride and J.P.Morgan Corporate Challenge London and Sydney. It also works with major global brands such as Nike, J.P.Morgan, Wiggle and Virgin Australia. Limelight Sports organises Swimathon, the world’s biggest fundraising swimming challenge, and works with the Royal Parks Foundation to stage a unique half marathon in London.
Additionally, the agency owns properties such as Race the World, the first fully supported round the world cycling race for amateurs and London Duathlon, the world’s biggest Duathlon. Find out more at www.limelightsports.com
Canary Wharf Group plc is an integrated property development, investment and management group of companies. It is focussed on the design, construction, leasing and management of grade A office space and high-quality retail, residential and leisure facilities in central London. Over the past 20 years Canary Wharf Group has regenerated derelict wharves into one of the world’s premier business and shopping districts, constructing over 16m sq. ft. of office space; more than any other company in London. These buildings are now occupied by over 100,000 people.
Canary Wharf Group’s tenants, clients and occupiers include some of the world’s leading business organisations from the media, legal, accounting, financial services, IT, energy and transport sectors. Canary Wharf Group has also developed and successfully let over 300 shops, bars, cafes and restaurants including many of Britain’s leading brands.
The Group’s world-class, year-round arts and events programme offers over 100 diverse and culturally inspiring events performed throughout the Estate. Winner of the 2010 Christie’s Award for Best Corporate Art Collection and Programme at the International Art and Work Awards, Canary Wharf Group showcases over 65 pieces of permanent art throughout the Estate, designed and created by more than 50 artists and craftsmen. A regular exhibition programme in the Lobby of One Canada Square and Jubilee Park further adds to the Estate’s comprehensive cultural and creative offering.
In addition to development on the Canary Wharf Estate, the Group is also involved with projects across London. The Pan Peninsula and Drapers Gardens developments have been successfully completed and construction continues on 20 Fenchurch Street (Walkie Talkie) in the City of London which is nearly fully let. The Group is also in a joint venture with Qatari Diar for the redevelopment of the Shell Centre on London’s South Bank.
www.canarywharf.com
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