We are pleased to announce RTÉ as Title Sponsor of our Effectiveness Year and Effie Awards Ireland programme under a new multi-year partnership agreement.
This partnership supports a dedicated programme of thought leadership, research and capability-building designed to elevate marketing effectiveness across the Irish industry as we focus on strengthening how it is understood, measured and delivered. Our Effectiveness Year will culminate in our flagship Culture of Effectiveness Conference on 20th October 2026, with the Effie Awards Ireland programme returning in 2027.
Speaking of the announcement, Siobhán Masterson, CEO of Iapi, said: “We are delighted to welcome RTÉ as Title Sponsor of our Effectiveness Agenda and Effie Awards programme. RTÉ’s commitment to supporting commercial creativity and business growth in Ireland makes them a natural partner as we build a stronger culture of effectiveness across the industry.
“This multi-year agreement gives us the platform to invest confidently in research, learning and recognition that demonstrates how marketing drives real commercial impact.”
Gavin Deans, Commercial Director, RTÉ, added: “RTÉ is proud to partner with Iapi in championing effectiveness in Irish marketing. At a time when brands are under increasing pressure to demonstrate impact, this programme plays an important role in highlighting how strategic creativity and media investment contribute to sustainable business growth. We look forward to supporting the industry through this new chapter.”
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