- SiS pushes the boundaries of scientific understanding with game-changing nutrition service and partners with the England Women’s Football Teams, British swimmer Adam Peaty MBE, Team INEOS Cycling and INEOS TEAM UK, the British challenger for the 36th America’s cup
- Fuelled by scientific research into sports nutrition, the teams will benefit from a new suite of bespoke solutions – based on world-leading research – to improve their sporting performances.
Science in Sport is today launching Performance Solutions, a ground-breaking sports research and nutrition service designed to elevate elite teams and athletes to the next level of performance.
The world-first service will see experts from SiS’s Performance Solutions team embedded in the performance staff of Team INEOS Cycling, INEOS TEAM UK, British swimmer Adam Peaty MBE and the England Women’s Football Teams to undertake cutting-edge research and deliver bespoke solutions to improve their performances.
Performance Solution’s dedicated and tailored approach will combine world-leading research on sports nutrition with the application of bespoke delivery strategies to meet the complex and varying needs of different athletes. The service will be delivered by dedicated SiS nutritionists, working in close collaboration with the England Women’s Football Teams, Adam Peaty, Team INEOS Cycling and INEOS TEAM UK. In each occasion, SiS experts will be embedded within each partners’ performance teams.
Depending on the performance priorities identified by the SiS teams, specific research will be conducted with new best practice protocols written and then delivered by nutritionists on the road to provide the tailored solutions required by teams and individual athletes. The ultimate goal is to maximise their performance.
Performance Solutions have also partnered with Liverpool John Moores University, one of the world’s leading academic institutes on sports science, allowing the SiS team to access the university’s best-in-class sports laboratories and academic staff to conduct research and tailor bespoke performance solutions for their partners. The lab will also help drive product innovation throughout SiS, through in-depth research and testing.
Professor James Morton, Professor of Exercise Metabolism at Liverpool John Moores University, is heading up the new service and dedicated team for Science in Sport as Director of Performance Solutions.
“Essentially, we are bringing a new model and methodology of how to deliver high performance nutrition in sports. Our Performance Solutions framework is a way of thinking which helps sports identify their key performance determinants, priorities and solutions, the result of which will help deliver winning outcomes” says Morton, who has worked with the likes of Team Sky and Liverpool FC over the past 10 years.
“We offer bespoke performance solutions to solve those performance needs. By putting our nutritionists into the sports to deliver the best practice protocols underpinned by the latest research, we are bringing science and innovation plus the practical delivery.”
Morton says he believes the bespoke package provided by Performance Solutions will deliver big gains in some sports. “We are bringing a combination of academic rigour and world class practitioner skills to the frontline of elite sports,” he says.
“By bringing a performance first approach, we are going to help athletes get faster, stronger, fresher, smarter and above all, hopefully contribute to winning.”
“I’m excited about SiS making a difference to performances across multiple sports and seeing the performance solution methodology come to life,” Morton adds.
Ashley Read, Science in Sport Group Managing Director, said: “Performance Solutions is built on our science-led approach that is the heart and soul of everything we do. It’s a framework and best practice sports nutrition delivery model that we truly believe will help transform the performances of individual athletes and teams. Performance Solutions will generate fresh insight on sports nutrition to support future step-change innovation and more importantly help fuel our partners to success.
Christopher Rosimus MSc, Lead Performance Nutritionist, The Football Association, said: “We are excited to collaborate with SiS as our Performance Nutrition Research Partner to help us further develop our women’s teams’ performance nutrition programme. Having access to cutting-edge research at the Liverpool John Moores University lab will help to better profile the performance nutrition needs of our players, and lead to increased performance of our teams, whilst providing us with a resource that is not only practically applicable but provides real performance solutions.
Ben Williams, INEOS TEAM UK. Head of Human Performance, said “We are very excited to partner with SiS, their world class products and expertise will enhance our athletic programme enabling us to push our training approach even harder, resulting in sustained improvements in both our athlete’s performance and their recovery.
The sailors have varied roles on-board our race boat, from the grinders who focus on generating raw power through to the more tactical roles in the afterguard, each of which requires bespoke performance and nutrition strategies. SiS will not only provide the fuel, tested within the WADA framework to our athletes they will also embed a nutritionist within the team giving world-leading research and tailored performance fuelling to each individual sailor.”
Paul Barratt, Team INEOS Cycling Head of Performance Support and Innovation, said:
“Science in Sport have been working closely with the Team since 2016 and have fuelled victories the world over, including seven Grand Tours. The implementation of SiS’ new Performance Solutions model will see nutritionists embedded within the Team, enhancing the development of new products and curating bespoke, individualised nutrition programmes for riders using world-leading knowledge. SiS’ drive to continually improve matches that of our own and we’re excited to be at the heart of this latest innovation.”
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Notes to Editors
For additional information, please contact joe.pridmore@fuseint.com or sarah.kendall@fuseint.com
Science in Sport
Science in Sport plc, headquartered in London, is a leading sports nutrition business that develops, manufactures and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community. The company has two highly regarded brands: PhD Nutrition, a premium protein brand targeting gym lifestyle and sports enthusiasts, and SiS, a leading brand among elite athletes and professional sports teams. SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration and recovery. SiS is the official sports nutrition supplier to many professional cycling teams and organisations including Team INEOS, British Cycling, Cycling Australia, USA Cycling and USA Triathlon. SiS supplies more than 80 professional football clubs in the UK and is an official partner to the Rock ‘n’ Roll Marathon Series. SiS brand ambassadors include Olympians Sir Chris Hoy MBE, Mark Cavendish MBE and Adam Peaty MBE.
Professor James Morton
Professor of Exercise Metabolism at John Moores University, Professor James Morton is a leading academic within the field of sports nutrition and has published over 140 papers on the topic. James has worked with a multitude of elite athletes across sporting disciplines including professional boxing and with Team Sky and Liverpool FC, and is currently on the Technical Steering Panel to the English Institute of Sport.
As Science in Sport Director of Performance Solutions, James brings a wealth of knowledge and experience to lead the science communications for the brand and ensure SiS athletes at every level benefit from credible science to fuel their sports performance.
About The FA
The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and successfully generates enough revenue to support the investment of £180m into English football each year.
The FA oversees 28 England international teams, across men’s, women’s, youth and disability football, as well as running FA Competitions, including the Emirates FA Cup and Women’s FA Cup, and the world-class facilities of Wembley Stadium connected by EE and St. George’s Park, all with a purpose to Unite the Game and Inspire the Nation.
INEOS TEAM UK
INEOS TEAM UK will challenge for the 36th America’s Cup to be held in New Zealand in 2021. INEOS has partnered with Sir Ben Ainslie, the most successful Olympic sailor in history, to skipper INEOS TEAM UK. The team will represent the Royal Yacht Squadron’s affiliated club, Royal Yacht Squadron Racing, to take on the greatest challenge in sport. INEOS TEAM UK will use its world class technologies and manufacturing know-how to develop an internationally competitive race boat, giving the best possible chance to bring the oldest international sporting trophy and sailing’s premier contest back to Britain for the first time.
Adam Peaty MBE
Adam Peaty MBE is an Olympic, World, European and Commonwealth champion who continues to dominate and lead the way in Men’s international Breaststroke.
Peaty took his tally of World Championship gold medals to a staggering eight in Gwangju in 2019, as he defended his 50m and 100m Breaststroke double – breaking his own world-record in the latter event in the semi-finals by setting a time of 56.88 – and played his part in a Men’s 4x100m Medley Relay victory. He also claimed bronze in the Mixed 4x100m Medley Relay.
There was Olympic history before that for Peaty, at the Rio 2016 Games. He not only became the first member of Team GB to take gold in Brazil, but the first British male Olympic champion in the pool since 1988, as he won the Men’s 100m Breaststroke title. Peaty also contributed to the impressive silver in the Men’s 4x100m Medley Relay, lowering the previous 100m Breaststroke split by more than a second as he left Brazil as GB’s most decorated swimmer.
Team INEOS Cycling
Team INEOS is a professional cycling team, competing at the sport’s highest level in the UCI WorldTour. Debuting in 2010 as Sky Pro Cycling and since then the team has claimed ten Grand Tour victories to date, including seven Tour de France wins across four riders. The most recent being the 2019 Tour de France as Egan Bernal became the youngest winner in over 100 years and first Colombian to win the race. Featuring star riders like Chris Froome, Geraint Thomas and Richard Carapaz the team continue to chase success.