Another unmissable event in our busy 2022 autumn calendar!
How do brands get their company’s backing when it comes to sponsorship deals?
What do they need when presenting the results to the Board?
Join us at Harbottle & Lewis HQ in London to hear from ESA brand members on how they sell their sponsorships internally.
Places are based on a first come, first served basis, with the number of free places for members dependent on membership level.
Christian Fizia
Sponsorship Insights and Operations Manager, Kindred Group
Christian Fizia is Sponsorship Insights and Operations Manager at Kindred Group, a multinational gambling company with three brands currently present in the sponsorship field (Unibet, 32Red and Vlad Cazino). His role is in a central department at Kindred within the Global Marketing Services team, based in Wimbledon.
Christian’s main responsibilities are to support local markets with tracking and evaluating existing deals and new proposals with a data-driven approach, while also enhancing group-wide admin and internal awareness of our portfolio for digital activation purposes.
Prior to joining Kindred in January 2020, his background was at agencies in commercial sports data and research, with analytical roles at YouGov Sport (tennis/Rolex accounts) and GlobalData (formerly Sportcal).
Valentine Snoeren
Lead Sponsorships Manager Women’s Football
Valentine Snoeren is currently Interim Head of Sponsorships at Just Eat Takeaway.com, having managed the Men’s and Women’s EURO football tournaments in more recent roles at the company.
Starting as one of the first members in Just Eat Takeaway.com’s sponsorships team, she witnessed and worked on the rapid expansion of the company’s UEFA EUROs sponsorship in 2021 to the UCC + Women’s Football package. A package that not only required rapid team expansion, but more so a continuous justification of the deal to internal stakeholders.
Previously, Valentine worked in the world of advertising and worked on partnerships (B2B and B2C) for Uber HQ in Amsterdam.
Matt Stevenson
Head of Sponsorship, Hospitality and Ticketing, and Talent
Matt Stevenson is Head of Sponsorship, Hospitality and Ticketing, and Talent at BT (covering both BT and EE). He has over 20 years of brand and comms experience including 14 years dedicated to sponsorship and partnership activations, which has seen him work across brands such as Nike, O2, Orange and now BT and EE.
Before joining EE, Matt played a pivotal part in the launch of NikeTown London during his four years at the iconic brand. He then moved to O2, where he spent eight years leading the brand’s music sponsorship programme, which included the successful launch of the O2 Wireless Festival (now in its 15th year).
At BT, Matt leads a team of 14 who are responsible for the company’s sponsorship portfolio – the 4 x football Home Nations, Wembley Stadium, FA Cup, Glastonbury, BAFTA and Apprentice Nation – and its Hospitality and Ticketing offering, and sourcing Talent across the business for filming and various events.
Andy Westlake
Chairman, European Sponsorship Association
Andy has worked in the business of sponsorship and sports marketing for nearly 30 years working for media owners and agencies on major sales, consultancy and activation projects around the world.
From 2002 until 2015 Andy was a key part of the leadership team at Fast Track, rising to CEO. Fast Track was a market leading, international sports marketing agency headquartered in London, now established as an integrated part of the Sport and Entertainment Group CSM. As well as Chairing ESA, he is a board member at British Universities and Colleges Sport and Chairman of Chesham United Ladies FC.
The webinar recording is available exclusively to ESA members in our website video resources.
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