The brand-new TREK Protein Oat Bar Biscoff is now former Liverpool and Sunderland goalkeeper Simon Mignolet’s favorite protein bar.
This innovative bar combines nutritious oats with plant-based proteins and the recognizable taste of Biscoff – the perfect mix of flavor and energy. Club Brugge fans agreed. On Thursday, May 1st, they had the opportunity to try the latest TREK flavor en masse during the Club Brugge – KAA Gent match at the Club Brugge stadium.
This activation was made possible thanks to SportPlus Media as strategic and production partner, and Wasserman Benelux as activation agency.
Curious to try this new protein bar yourself? The TREK Protein Oat Bar Biscoff is also available in stores. Watch here the launch video featuring Simon Mignolet on YouTube.
Watch here the launch video featuring Simon Mignolet on Instagram:
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About Wasserman:
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and 68 cities, including New York, London, Abu Dhabi, Amsterdam, Mechelen, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We’re a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
For more information, please visit www.teamwass.com or www.teamwass.be
