Shikenso Analytics, a leading provider of AI-driven sponsorship valuation in the sports and entertainment industry, is announcing its partnership with Slovakian professional football league Niké Liga. This marks an important milestone for the league as they now incorporate an advanced analytics platform as part of their long-term strategy for the first time.
Through this partnership, Niké Liga will gain access to Shikenso’s state-of-the-art analytics tools. These tools will provide unparalleled capabilities to monitor and optimize partnerships across tv broadcasts and OTT platforms, capturing every brand exposure of the league’s partners. With this approach Niké Liga is enabled to capture all sponsorship performance metrics across every broadcast, enhancing strategic decision-making processes and premium reporting for sponsors.
Michal Mertinyak, Executive Director at Niké Liga: “Thanks to our membership in the European Leagues, we are the first among the medium-sized and smaller leagues to join forces with Shikenso Analytics. We are really excited about this partnership and believe this innovative approach with AI implementation will help further increase the value of the Niké League.”
Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics: “We are thrilled to collaborate with Niké Liga in this pioneering venture and are excited to drive their data-driven strategy in a future-proof way. By integrating our AI-powered analytics into their operations, the League is now equipped with the right tools to evaluate brand exposure and enhance its sponsorship strategies.”
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