The European Sponsorship Association (ESA) Summit returns to Brussels in April 2026 as part of the SponsorLive2026 Conference and Awards.
Agenda highlights
14:00: Welcome by ESA Chair Sophie Morris
14:15: Keynote
14:45: 5 x nominated cases for Best Sponsorship Activation
16:00: Round table discussion – Sport & Influence: When athletes become media brands
16:30: 5 x nominated cases for Best Sponsorship Strategy & “Coup de Cœur” voting
17:50: Round table discussion
18:50: Networking dinner
20:00 : Keynote – Artificial Intelligence & Sponsorship: AI as the new creative partner
20:30 : Belgian Sponsorship Awards
Please click here to see the full programme and click here to buy tickets.
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