The European Sponsorship Association (ESA) Summit returns to Brussels in April 2026 as part of the SponsorLive 2026 Conference and Awards.
Join us at Proximus Lounge to hear from an outstanding array of speakers including Nike veteran Liselotte Bierhoff and Birger De Geyter (Shikenso), with a keynote around AI in sports sponsorship from David Grunewald (pluginto.ai).
Agenda highlights
14:00 Welcome by Sophie Morris, ESA Chair
14:15 Keynote by Birger De Geyter – Benchmarking the Belgian sponsorship landscape – Insights from cycling, basketball & football
14:45 5 x nominated cases for Best Sponsorship Activation
16:00 Round table with Bavo Mortier, Bert De Backer & Charles Masset – The New Voices of Sport – How Creators Are Redefining Sports Communication
16:30 5 x nominated cases for Best Sponsorship Strategy & “Coup de Cœur” voting
17:50 Round table with Liselotte Bierhoff – Sponsorship as a Growth Engine – Decades of Sponsorship, One Strategic Vision
18:50 Networking dinner
20:00 Keynote by David Grunewald – From one logo to a thousand stories – AI’s impact on creative personalisation in sports sponsorship
20:30 Belgian Sponsorship Awards
20:45 – Networking
22:00 – End of Conference
Please click here to see the full programme and click here to buy tickets. ESA Members are entitled to a 15% discount – check your 2 April bulletin for a code before booking.
