Sponsorship Coach, Toby Hester, has today announced the launch of a much needed one-day industry summit called Sponsorship ROI Exposed set to take place in London on February 26th, 2019. The event comes at a pivotal time for the sponsorship industry as brands and stakeholders look for more effective ROI measurement tools to justify their sponsorship and brand partnership investments.
The summit is the first event to focus on fixing the issue around sponsorship measurement within the industry. Hester is taking a lead role in driving industry best-practice by bringing together the best practitioners from leading brands in one room to solve a collective issue of ROI analysis and measurement, with the goal of creating a common set of practices and process for effective sponsorship ROI evaluation.
Sponsorship ROI Exposed will focus on the measurement, evaluation, and ROI of sponsorship deals with the best-in-class specialists, rights holders and leading industry figures from the likes of HSBC, AEG, and Wasserman will be presenting and debating the industry’s key issues, with many more brands and speakers to be announced.
With over three quarters (78%) of brands doing little to no evaluation on their sponsorship investments, having a forum for this type of discussion will be extremely beneficial for the industry. Sponsorship ROI Exposed will bring the industry together to share leading insights, how to define, measure and demonstrate ROI across all levels and genres of sponsorship and brand partnerships.
As the global sponsorship industry is on course to break the $70bn threshold by the end of 2020, Hester’s goal is to answer the industry age-old demands from investing directors and shareholders, “what is the impact of brand partnerships on the bottom line?” With almost a third (31%) of brands not investing in any kind of sponsorship evaluation and almost half (47%) investing less than 1% of overall sponsorship spend in pursuit of ROI, the summit will demonstrate ROI from real-life investments, showcasing how ROI is crucial to the growth and success sponsorship within the companies marketing mix.
“Many brands and rights holders don’t know where to start when it comes to effectively measure the ROI of their programmes. This may be due to a lack of capability and know how accessing the relevant tools or having the right support network. Sponsorship ROI Exposed will help the industry overcome these challenges and ultimately understand the correlation between sponsorship driven brand awareness, familiarity, consideration, loyalty and most importantly, business performance”, added Toby Hester.
Sponsorship ROI Exposed will be taking place at The Ministry, London on 26th February 2019.
Full details of the summit along with tickets prices can be found via the following link sponsorshipcoach-events.co.uk
–ENDS–
For more information please contact: toby@sponsorshipcoach.co.uk
mat.gazeley@gmail.com
07833446870
About Toby Hester
Toby is a renowned sponsorship industry innovator with a wealth of experience amassed over four decades of working in the sponsorship industry. He has worked on negotiating NFL Player contracts through to orchestrating some of the most complex campaigns at three FIFA World Cup Finals, 5 UEFA European Championship, Formula 1, Olympics and The Tour de France.
His expertise spans all aspects and genre of brand partnerships, working as a rights holder, within leading agencies, as a talent manager before ascending to internal roles at Coca-Cola, European Head of Sponsorship at T-Mobile and more recently Global Head of Football Sponsorship at BP Castrol.
Toby is also an industry elected Director of the European Sponsorship Association, advisor of European Assembly committee of Culture, Arts and Media, frequent industry commentator for The BBC World News and judge for The ESA European, UK Sponsorship and Sporto Awards. Since his move from BP, Toby now heads up Sponsorship Coach, a uniquely positioned training, coaching and mentoring organisation across all area of brand partnerships.