caytoo, a sponsorship intelligence business founded just six years ago, has been selected for The Culture 100 Award, which recognises and celebrates the 100 greatest companies to work for in the UK in terms of building a progressive, people-first workplace.
Over 5,000 companies from small startups to global giants were assessed and over 20,000 employees interviewed to uncover those where employees can thrive and are backed by their companies.
The Culture 100 companies chosen for 2024 have demonstrated exceptional commitment to their employees and meet verified employee benchmarks, setting them apart as leaders in people-first culture. The companies selected understand that maintaining a progressive work environment isn’t just a checkbox exercise. It’s a long-term commitment, a promise to every individual that they matter, that they’re more than just their job title.
“It’s a big honour to be included in such a list, particularly considering caytoo is now a remote business, how young we are and the calibre of some of the giants featured alongside us,” said Jeremy Thompson, caytoo’s CEO.
“It’s a nice moment for the sports sponsorship industry and a signature one for our growing business. It’s testament to the great team and the environment we’ve all helped create, which is no doubt reflected in the quality of work and service delivered to our clients.”
Founded in 2018, caytoo provides sponsorship and business intelligence to rights holders large and small, helping them to generate more conversations with potential sponsors. Clients have included the likes of Real Madrid, McLaren Racing, Live Nation, Chelsea FC, FC Barcelona, the NFL, MLB, Formula E, the DP World Tour, the Professional Darts Corporation, Premiership Women’s Rugby, the NEC, and the National Theatre.
-ENDS-
Notes: for more info on the awards including methodology, visit The Culture 100 Awards
About caytoo
Founded by former executives of Nielsen, Deloitte and Cision, caytoo provides commercial and sponsorship intelligence to make it easier for rights holders (sellers of sponsorship) and brands (buyers of sponsorship) to find each other and build partnerships which deliver real value.
