Fitzdares find line and length in brand partnership with Stuart Broad
Fitzdares, the premium UK-based bookmaker, has broken new ground with the signing of England’s second highest all-time Test wicket taker, Stuart Broad, as their flagship brand ambassador.
Fitzdares see Broad as the perfect embodiment of their values, with his charisma, legacy and consistent excellence allowing them to build on their personal approach to bookmaking.
The two-year deal will offer Fitzdares members exclusive access to Broad, with monthly blogs, video content, and Fitzdares Club appearances throughout the year.
The partnership will also see Broad & Fitzdares support a charitable initiative. Fitzdares have also committed to support The Broad Appeal, raising money and awareness for Motor Neurone Disease. The bookmaker will offer him a monthly betting pot of £500 to stake on his choice of sporting events. All profits from Broad’s selections will be going to the charity.
Broad’s monthly insights on the biggest sporting events promise to spark debate and set the agenda as Fitzdares continue their tradition of standing up in the moments that matter.
As part of Fitzdares’ dedication to personal experiences, Broad will become a familiar face at their renowned Fitzdares Club events. From the Churchill Box at Royal Windsor to the pop-up Club at Prestbury Park during Cheltenham and even on the Fitzdares golf course at Naunton Downs, expect to see Broad turning up for the big occasions.
William Woodhams, Fitzdares CEO, said: “For years, we’ve been looking for someone to be the face of the business and at last, we’ve got our man! Fitzdares is all about pedigree, sporting excellence and we also love a bit of mischief so who better than Stuart Broad to represent us? A true legend of his sport, he’s charming, charismatic and shares our love for the game. In bowling terms, this really is an absolute jaffa!”
Stuart Broad said: “Fitzdares is quirky, smart, and like to do things a bit differently. Ultimately, they play the game the right way and their members share my passion for elite sport. I can’t wait to get stuck in and help keep up their unique and personal approach.”
-ENDS-
About Fitzdares:
Founded in 1882, Fitzdares has established itself as the only bookmaker that offers a truly personal betting experience. Clients can place bets via an app, website, live chat, SMS, email, and telephone. This multi-channel approach is serviced by a team of sports-mad brokers, who take pride in building genuine relationships with members.
In 2024, Fitzdares was named ‘Independent Bookmaker of the Year,’ a testament to its bespoke service that sets it apart from competitors. All members are monitored by a dedicated safer gambling team to ensure a secure and enjoyable betting experience.
Fitzdares also hosts monthly events across the sporting calendar, with The Fitzdares Club providing members with homes in the Cotswolds, Windsor Racecourse, The Cheltenham Festival, and most recently at Craven Cottage, home of Fulham FC.
