The Danish Football Association (DBU) has appointed Two Circles, the data-driven sports agency, to help it develop a better overall understanding of Danish football fans and grassroots players.
The relationship will help DBU place insight at the heart of its fan- and player engagement strategy through innovative use of data. Ultimately this will enable DBU not only to create new products and experiences but also help stimulate and grow participation in football throughout Denmark. Greater and more precise business intelligence will increase commercial performance and provide new opportunities to engage with existing partners and develop new commercial partnership opportunities.
Katja Moesgaard, CEO at the DBU A/S, said: “Our partnership with Two Circles allows us to truly put fans and players at the centre of our approach. Having a clearer picture of any stakeholder’s preferences allows us to build new experiences and products which match the football fans’ wishes and expectations.”
Kristian Gotsch, Client Services Director, EMEA at Two Circles, added: “We are delighted to be working with DBU on this exciting project which includes everyone involved in football whether as a fan, active player or both. The DBU’s forward thinking approach to working more effectively with data provides unique opportunities to achieve their goals in fan engagement, partner activation and football participation.”
Two Circles has been helping rights holders build stronger relationships with their customers since 2011. The 70-strong business, headquartered in London, is now working across the globe in support of its clients and is part of ESP Properties, a WPP Company.
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Tifo in Parken Stadium
For further information, contact Maggi Broadbent, Two Circles, on +44 207 1584221
About Two Circles
Two Circles is a global data driven sports marketing agency that helps sports organisations build stronger relationships with their customers to drive growth. Working with some of the biggest rights holders in sport across the UK, mainland Europe and North America, the business helps its clients improve customer experience, increase revenue and enhance their partner proposition. In May 2015, Two Circles became part of ESP Properties, a WPP company. ESP Properties is a new type of agency, dedicated to helping rights holders from the worlds of sports and entertainment take advantage of digital and data driven changes in the media landscape.
