The Department of Business and Trade (DBT) is delighted to partner with SportsPro, the leading media and events company for the business world of sport.
The partnership underscores both SportsPro’s and the DBT’s commitment to fostering international business growth, supporting innovation, and strengthening commercial ties between the UK and US sports industries.

As part of this collaboration, DBT will join SportsPro at two of its flagship events — SportsPro New York and SportsPro AI USA (20-21 March, Manhattan) — offering UK companies unparalleled access to industry insights, networking opportunities and market expertise.
A key highlight of this partnership will be an exclusive, co-hosted lunch designed to connect UK businesses with key stakeholders and decision-makers in the US sports sector.
This will serve as a crucial platform for British companies aiming to navigate the complexities of market entry, build strategic partnerships and capitalise on the growth opportunities within the US sports industry.
