*** Please take a lateral flow test and ensure a negative result before attending. Please bring face masks. ***
There was a lot of talk about COP26, there was a lot of talk at COP26 and there’s been a lot of talk since COP26, but as a sponsorship industry what is the action collectively and individually that we should be taking and why is it more urgent now than ever?
In 2021, ESA’s sponsorship sentiment tracker showed agency and rights holder delivery of sustainable sponsorship solutions lagging behind the growing expectations of the brands they serve. Will 2022 be the year for wholesale change, a year for corporate-led climate solutions that fundamentally shift the way our industry operates, or will it be just another year, culminating in just another COP, but this one labelled number 27?
A small selection of refreshments will be provided.
Please take a lateral flow test and ensure a negative result before attending. Please bring face masks.
This is a pre-ESA Awards event, priority will be given to those involved in the Awards (entrants, judges, sponsors, ceremony attendees), followed by first come, first served. Email invitation with booking details to follow.
Emily Caroe
Director, Mallory Group
Emily Caroe has over 20 years of experience leading global multi-media strategies, and running international PR and marketing campaigns working as, or with, stakeholders at all levels including governments, brands, agencies and rights-holders.
She founded Mallory Group in 2016 and the core team in the UK, supported by a global network of associates, deliver communications strategies in areas that people are passionate about: sport, adventure and purpose.
With a particular passion for the power that sport can play to inspire change in both people and businesses, she recently completed a University of Cambridge Institute of Sustainability course in Business Management Leadership.
Myles Storey
Campaigns Manager, Corporate Social Responsibility and Sustainability, O2
Katie Traxton
Founder, Good Vibes Only Talent
Katie was Chief Communications Officer at Formula E racing and is now founder of talent agency Good Vibes Only. She graduated from Oxford University and by 24 was managing three international motor sport championships within the WRC. By the age of 32; she was an international sports and entertainment executive and now has 17 years industry experience across both the public and private sectors.
She has worked for global organisations such as Volkswagen, BP, and the British Council where she led a marketing campaign across 179 countries. Katie speaks multiple languages and holds a number of board director and trusteeships, including being the only female trustee of the British Motor Sport Training Trust affiliated to Motorsport UK. She has campaigned for greater inclusivity in work and workplaces for over a decade, including as co-chair of the PRCA’s LGBTQ+ network, as a member of WACL, as a European Sponsorship Association Board Director and inclusivity lead and within the organisations in which she has worked. Her overall belief is that a positive culture drives better commercial results.
The webinar recording is available exclusively to ESA members in our website video resources.
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