The newly launched ESA Negotiation Workshop kicks off on Wednesday 3rd May 2017 and Mike Davey, Course Director and MD of the Davey Partnership, gives a brief overview of the workshop and what it entails.
What are the tangible benefits of doing the ESA Negotiation Workshop?
This workshop gives you a chance to spend two days focused on the art and science of negotiation, and to really examine and understand how it fits in as part of the modern sponsorship executive’s tool kit. Alongside other sponsorship professionals, you will learn how to engage others at a level beyond the transaction. You will develop a step-by-step approach to the negotiation process, and will leave with a range of tools and techniques that can be applied to all areas of your professional and personal life.
How will this course help the sponsorship expert?
By learning to use key planning tools, which will aid negotiation preparation and improve confidence, we’re focused on providing the sponsorship professional with the knowledge that will allow them to develop a best practice framework to further understand buyer and seller behaviour. We’ll propose tactics that will allow you to deal with the fundamental tensions of negotiations, to identify and deal with negotiation ploys, and structure bargaining situations for optimum results.
What competitive advantages can the course give the student?
By understanding and developing the key disciplines of sponsorship negotiation, the ESA Negotiation Workshop will allow you to gain competitive advantage and, perhaps even more crucially, approach each situation with confidence. The workshop content ensures that participants can structure and follow a systematic approach that increases the potential value achieved.