By changing to the .sport domain name, the International Floorball Federation (IFF) becomes one of the pioneers of the Global Association of International Sports Federation’s (GAISF) .sport initiative: The .Sport Initiative – A community-based Internet Extension.
In the crowded and complex world of the internet, the use of .sport gives a greater degree of distinctiveness, visibility and searchability and, because of the criteria applied by GAISF, confers approval and membership of, and commitment to, the sport community.
Consequently, the key benefits stem from the resulting:
- Acceptance and trust – .sport underscores membership of the global sports eco-system
- Authenticity – Resulting from fair scrutiny of applicants
- Visibility – value of .sport on search engines
.sport is available only to recognised and legitimate bodies, ranging from sports governing bodies to events, clubs and the companies which supply the goods and services on which sport relies.
GAISF’s ownership of the domain protects the integrity of .sport by ensuring that only properly qualified organisations and individuals can use it. More on .sport.
Read the full story of IFF’s new website initiative and its collaboration with Skylab, a digital agency that specialises in digital strategy, websites and application development.
Contact the IFF:
t: +358-9 454 214 25
e: office@floorball.org