Plant your brand at the heart of one of Ireland’s most beloved festivals
Credit: Chris Bellew / Fennell Photography 2025
With 75% of sponsors reporting that the festival provides an exceptional opportunity to enhance visibility, Bord Bia Bloom provides an exciting brand opportunity.
Bord Bia Bloom will celebrate its landmark 20th year in 2026, a momentous milestone for one of Ireland’s most iconic outdoor festivals. What began as a celebration of Irish horticulture has flourished into a five-day immersive experience that brings together gardening, food and sustainable living in the scenic setting of Phoenix Park, Dublin.
Spanning 70 acres and welcoming over 100,000 visitors each year, Bord Bia Bloom has become a cornerstone of Ireland’s summer calendar. It’s more than a festival; it’s a vibrant, living showcase of creativity, innovation and environmental stewardship. And now, your brand has the opportunity to be part of this extraordinary journey.
A rich canvas for brand storytelling
From award-winning show gardens to cutting-edge food experiences and expert-led talks, Bord Bia Bloom offers a dynamic platform for sponsors to create activations that inspire, influence and inform. Whether you’re looking to launch a new product, build brand awareness or demonstrate your commitment to sustainability, Bord Bia Bloom provides the perfect stage to connect meaningfully with a highly engaged audience.
Barbershop Quartet
Show Garden Area
With a +50 NPS (Net Promoter Score) and a growing interest among younger consumers, Bloom offers a unique opportunity to engage directly with your target market in a setting that encourages discovery, dialogue and delight.
What our sponsors say
“Bord Bia Bloom has consistently allowed us to restart conversations around the Citroën brand, our ambitions, and helped to at least put the brand back into the consideration set of potential new car buyers. The benefits extend beyond the event itself and into the 2026 sales period.” Trevor Hunt, Marketing Manager, Citroën
“To say our sponsorship was a success is an understatement; we were thrilled with the response to the garden, which won the Best Large Garden Award and the People’s Choice Award. The bang for your buck at Bloom is huge and we couldn’t have paid for the prime media coverage we received. Sponsoring a Show Garden is a big investment and it does take a lot of work, but you get so much out of it – it is 100% worthwhile.” Kathryn O’Riordan, Assistant Principal, Early Years, Policy & Strategy, The Department of Children, Disability and Equality
Exciting sponsorship opportunities for 2026
As plans for the 20th year of Bord Bia Bloom are now well underway, a limited number of Show Gardens and festival features remain available for sponsorship. This is your chance to plant your brand at the heart of a much-loved national event and align with a celebration that reflects the values of creativity, sustainability and community.
Whether you choose to sponsor a flagship Show Garden, collaborate on a feature or create a bespoke activation, your brand will be woven into the fabric of an experience that leaves a lasting impression.
Diarmuid Gavin
A Romp Through The History of Garden Design
Sustainability at the core
Bord Bia Bloom is proud to be the first event in Ireland to hold an ISO 20121 accreditation for Sustainable Event Management – a globally recognised standard that ensures every aspect of the festival is designed and delivered with the utmost respect for the environment. This means peace of mind and the assurance that your brand is contributing to a greener, more responsible future.
Why partner with Bord Bia Bloom?
- Reach: Engage with over 100,000 visitors in a high-footfall, high-impact environment.
- Relevance: Connect with a predominantly ABC1 audience who value quality, sustainability and innovation.
- Reputation: Align with a festival that has become a trusted and beloved part of Irish culture.
- Responsibility: Showcase your brand’s commitment to sustainable living and environmental stewardship.
Join us in making the 20th Bord Bia Bloom the most inspiring event yet.
To explore sponsorship opportunities and learn more about how your brand can be part of this landmark celebration, download our brochure or contact sponsorship@bordbia.ie
Bord Bia Bloom | Thursday, May 28th – Monday, June 1st, 2026 | Phoenix Park, Dublin
