At Orchard, we are proud to be working with Sport Wales and ten national sports organisations from across Wales on a first-of-its-kind partnership opportunity that will shape the future of Welsh sport.
This powerful collaboration includes Badminton Wales, Welsh Boxing, Disability Sport Wales, Welsh Gymnastics, Hockey Wales, Welsh Judo Association, Snowsport Cymru Wales, Welsh Triathlon, Tennis Wales and Weightlifting Wales.
They have come together to create a national movement focused on inclusion, access and representation. The aim is to make sport in Wales open to everyone.
A platform for change
Across Wales, many people face barriers that prevent them from taking part in sport. Cost, access, confidence and representation all contribute to lower participation.
According to the Wales Activity Tracker 2024, 54% of adults in the most deprived areas say the cost of living has reduced their activity levels, and disabled people are 32% less likely to feel they have the opportunity to be active. Girls and women continue to drop out of sport at far higher rates than boys and men.
This partnership has been created to address these challenges. It brings together the reach, expertise and community presence of ten national sports bodies with one shared ambition: to remove barriers, create opportunities and build a more inclusive sporting nation.
A unique sponsorship opportunity
We are seeking a sole lead partner to join this journey and help bring the campaign to life. This is a rare opportunity to work directly with ten trusted national organisations delivering sport at every level, from grassroots activity to high performance. As lead partner, your brand will have the opportunity to:
- Shape the creative direction and name of the campaign
- Co-create powerful storytelling and activity that inspires communities
- Gain visibility across national and local touchpoints through digital and in-person engagement
- Align with a national, purpose-driven programme backed by Sport Wales.
This is a partnership built to deliver commercial value and measurable social impact. It provides a credible and meaningful platform for a brand to champion inclusion and ensure more people in Wales can take part in sport, feel represented and feel they belong.
Why it matters
This is the first time Welsh sport has united behind a single, values-led campaign. With more than 300,000 people engaged across these ten sports, the opportunity for reach, connection and impact is significant.
The campaign will celebrate the importance of sport in Welsh life and ensure that everyone has the chance to participate. It gives a brand the opportunity to lead at a national level and support long-term positive change.
Who we are looking for
We are seeking a purpose-led brand that believes in the power of sport to create stronger, healthier and more connected communities. This is an opportunity to demonstrate leadership, connect with audiences across Wales and align with a meaningful social mission.
Contact us
If your organisation shares this ambition and would like to explore the opportunity further, please get in touch on sponsorship@thinkorchard.com.
