World Bicycle Relief will be an official charity partner of the Tour of Britain, Britain’s biggest professional cycle race, in 2022.
World Bicycle Relief delivers specially designed, locally assembled, rugged bicycles to students, healthcare workers, and entrepreneurs in rural low-income regions and are committed to helping people conquer the challenge of distance, achieve independence, and thrive.
In both the build-up to the race and during the event (Sunday 4 – 11 September), fans of the Tour of Britain will be encouraged to raise funds for World Bicycle Relief to provide life-changing Buffalo Bicycles.
The Buffalo Bicycle is designed and engineered for distance and durability to meet the needs of people in low-income rural regions. The representative cost of a Buffalo Bicycle is £120, and because they are easy to maintain, and repair will last for years.
Tour of Britain organisers SweetSpot will also work with World Bicycle Relief to create fundraising opportunities and incentives ahead of the race.
WBR UK Chief Executive, Allison Dufosee, said: “World Bicycle Relief is thrilled to be chosen as the Tour of Britain’s charity partner. We are excited to work together to inspire, engage and bring the Power of Bicycles to as many people as possible, enabling mobility to those who have only ever walked.
“By supporting our work, the Tour of Britain has raised their hand and said, “We believe in the life-changing power of bicycles.”
Miles Rose, Commercial Director of Tour of Britain organisers SweetSpot Group, added; “We are delighted to be partnering with World Bicycle Relief and supporting their work by spreading their message about the Power of Bicycles across Britain this year. Through the Tour of Britain, we are committed to encouraging and inspiring more people in the UK to get on their bikes. If we can also play a part in changing lives for the better through the power of the bicycle in low-income regions, we will have achieved something significant.”
More details of the Tour of Britain route for 2022 will be unveiled on Wednesday 6 April.
ITV4 will continue to broadcast live flag-to-flag coverage of every stage and nightly highlights show, allowing fans in the UK to watch wherever they are. The race will also be shown in over 150 countries worldwide, thanks to the event’s partnerships with Eurosport and the Global Cycling Network.
Last year’s star-studded race was won by Belgian rider Wout Van Aert (Team Jumbo – Visma), with reigning world road race champion Julian Alaphilippe finishing third overall. According to research by Frontline, a roadside crowd of over one million spectators resulted in the Tour of Britain generating £29.96m of net economic benefit for the UK economy.
With the cycling industry enjoying a continued boom in the UK, a range of sponsorship opportunities are available with the Tour of Britain for 2022. Packages range from the title partnership of the events to the sponsorship of individual classifications and digital and broadcast opportunities. Visit sweetspotgroup.co.uk/partnerships/ for more.
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The 2022 Tour of Britain
Stage one Sunday 4 September Aberdeen and Aberdeenshire
Stage two Monday 5 September Scottish Borders
Stage three Tuesday 6 September North East of England and Sunderland
Stage four Wednesday 7 September Redcar & Cleveland and North Yorkshire
Stage five Thursday 8 September Nottinghamshire
Stage six Friday 9 September Gloucestershire and South Gloucestershire
Stage seven Saturday 10 September Dorset
Stage eight Sunday 11 September Isle of Wight
About World Bicycle Relief
World Bicycle Relief mobilises people through the Power of Bicycles. We are committed to helping people conquer the challenge of distance, achieve independence, and thrive. In rural low-income countries, millions of people walk for miles each day just to survive. On foot, individuals race against the sun to complete everyday tasks. Distance is a barrier to attending school, receiving healthcare, and delivering goods to market. World Bicycle Relief provides specially designed, locally assembled, rugged bicycles for people in need. We’ve developed an efficient, innovative, and scalable model to empower students, health workers, and entrepreneurs in rural regions with life-changing mobility.
About the Tour of Britain
Relaunched in 2004 after a five-year absence from the calendar, the Tour of Britain is British Cycling’s premier road cycling event, held annually across eight days in September.
The free-to-watch sporting spectacular features Olympic, World, and Tour de France champions and attracts a roadside audience of over 1.5m spectators. Live coverage of the race is shown daily in the UK on ITV4 and around the world. The Tour of Britain is part of the UCI ProSeries, making it one of the most prestigious sporting events in its global calendar.
Follow the Tour of Britain on Twitter, Facebook, and Instagram or via the event’s official website at tourofbritain.co.uk.
For further media information, please contact:
- Peter Hodges / peterH@thetour.co.uk / 07970 526 519
Nick Bull / nickb@thetour.co.uk / 07977 151 184