The World Games 2017, held in Wrocław, Poland, attracted 240,000 spectators and generated US$23 million in direct economic impact to the local economy, according to Sportcal’s latest Global Sports Impact Event Study.
The analysis, conducted as part of Sportcal’s Global Sports Impact (GSI) Event Studies Programme, looks at a range of impact indicators and examines the economic, tourism, media, sponsorship, sporting and social benefits of hosting the event.
Sportcal was commissioned to undertake the study by the International World Games Association, the Wrocław Organising Committee and the Local Organising Committee of The World Games 2021 in Birmingham, Alabama. It was the first time in the history of The World Games, which began in 1981, that a study had been conducted by an independent partner to examine the impact of the multi-sports event.
Read the full press release here
Request your copy of the World Games 2017 GSI Event Study here
Read the full press release here
ABOUT THE GSI EVENT STUDIES PROGRAMME 2017 – 2020:
In January 2017 Sportcal launched a four year programme for the 2017-2020 Olympic cycle to bring federations, rights owners, host cities, governments, academic institutions and key stakeholders together to work with Sportcal and engage in the GSI Project. The programme involves the development of annual studies from a diverse range of sports and events, to help event owners and hosts understand the true impact of their events across a wide range of sectors and to support them in the further development of their event strategies.