The third RUSSIAN SPONSORSHIP FORUM was held in Moscow at the end of November 2018, and also attended by ESA Chairman, Andy WESTLAKE. The Russian Sponsorship Awards 2018 was held at the end of the Forum. BeelineUP was chosen as the best Sponsorship Project of the Year and will represent Russia at the main European Sponsorship Awards, the 2019 ESA AWARDS, in London.
More than 500 representatives of the sponsorship industry in Russia and other countries took part in the RUSSIAN SPONSORSHIP FORUM. The program of the Forum was implemented with the participation of leading agencies, rights holders and representatives of brands. They shared with the participants their views on sponsorship. In partnership with Sponsor Consulting, a member of ESA, a number of educational seminars and master-classes on sponsorship were held. Experts talked about how to estimate the efficiency of sponsorship, how to evaluate the sponsorship potential of an event, how to pack a project for partners, how to sell a project to international brands. Andy WESTLAKE, ESA Chairman, also took part in the Forum and answered questions from representatives of the Russian market.
One of the main goals of the Forum is to reduce communication barriers between market players and increase efficiency of sponsorship activations, so this year the RUSSIAN SPONSORSHIP FORUM introduced a new format – individual consultations with experts. Participants could personally ask their questions to specialists who make sponsorship decisions in companies and agencies. The main idea of such consultations was an individual approach: participants could prepare questions in advance, sign up for any expert they are interested in and get specific answers.
The Russian Sponsorship Awards, a professional awards ceremony in the field of sponsorship, was the final highlight of the Forum. The jury selected the winners in 9 main and 4 special nominations. Digital Agency R:TA and Journey with BeelineUP project won the Grand Prix as “The Best Sponsorship Project”. As a result, BeelineUP will represent Russia in the ESA Best of Europe category of the international 2019 ESA AWARDS, being held in London on 28th February. This year, Evgenia Maltseva, director of Sponsor Consulting, is included in the jury of the ESA AWARDS, further improving relations in the field of sponsorship between Russian and European projects.
Event organizer – STRATEGIUM CONFERENCE www.strategiumgroup.ru
Educational partner – SPONSOR CONSULTING www.sponsor-consult.ru
For further information, please contact:
Evgenia Maltseva, Sponsor Consulting
malceva@sponsor-consult.ru
+44 7493572198
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