Thorben Jeß will join the Anschutz Entertainment Group (AEG) as Vice President of Global Partnerships for Germany on 1 September 2025. He will be responsible for managing the company’s entire sponsorship, premium sales and activation business in Germany. This includes all commercial partnerships for the Barclays Arena in Hamburg, the Uber Arena, the Uber Platz, and the Uber Eats Music Hall in Berlin, as well as well as Eisbären, the 11-time DEL Championship team.
Mr. Jeß joins AEG from sports rights agency SPORTFIVE, where he has worked for the past nine years, first as Executive Director and most recently as Vice President. He managed the Hertha BSC team, the Northeast region and the HUB Berlin in the Regional & Team Sales division, among other things. This marks a return to AEG for Jeß, who previously led the Global Partnership Team at the Barclays Arena from 2009 to 2016.
Jan Kienappel, COO & CFO of AEG Germany, said: “With Thorben Jeß, an experienced sales and sponsorship expert is returning to AEG. Global Partnerships is a central pillar of our business model, so we are particularly pleased to fill this key position with such a high-profile leader.”
Paul Samuels, President, Global Partnerships, AEG, said: “As we continue to grow our sponsorship portfolio across our German properties and assets, we are thrilled to welcome Thorben Jeß back to AEG. The appetite for live experience in Germany is strong and as such, this brings exceptional opportunities for innovative and meaningful brand partnerships.
“Thorben’s deep industry expertise and proven leadership make him the ideal to leader to drive our commercial strategy forward and harness the full potential of live entertainment.”
Thorben Jeß adds: “Live entertainment is booming and has established itself as one of the most attractive platforms for brand activation. I am very much looking forward to working with the team to create new partnerships and further develop existing ones at two of the most exciting live entertainment locations in Europe.”
-ENDS-
Contact
Moritz Hillebrand, moritz.hillebrand@aegeurope.com
For more information on the Internet
