Two Circles, the data driven sports agency, staged its 4th Client Conference last week at the spectacular Sea Containers building overlooking the Thames from London’s South Bank.
The Two Circles Client Conference has now become a major event on the sports marketing calendar. Over 50 sports governing bodies and rights holders, all Clients of Two Circles, heard in depth presentations and analysis looking in particular at the changing media landscape and the impact that data can have on driving commercial returns.
Following the opening presentation from Two Circles titled, “Growing faster than the Market” delegates heard from Two Circles Consultants alongside Matthew Baxter, Chief Media Officer, Liverpool F.C., who shared highly enlightening insight into how to monetise social media within their club frameworks, and Tarquin McDonald, MD of Bath Rugby who presented new models for selling out stadiums sustainably. Dominic Grainger, EMEA CEO of GroupM, part of the WPP Group that controls a third of global marketing spend by brands delivered a keynote presentation on what brands want from partnership opportunities with rights owners in a future that is now counted in months rather than years. The day concluded with a panel discussion drawing on lessons from outside the industry, with senior directors of leading media owners Twitter and The Guardian.
Two Circles Chief Executive, Gareth Balch spoke about the unique qualities of the event, “There are now plenty of commercially driven sports marketing conferences which brands, rights owners and agencies can attend. However, all too often, speakers and contributors are not too willing to divulge candid and meaningful information, facts or insight. Our clients all face different challenges but have a common aspiration to making more money, with data as the enabler. What we have aimed to create and deliver with our conference, is a unique, exclusive and confidential programme which gives our clients authentic and genuine insight into the very latest technological developments, trends and innovations to enable them to move their business forward”.
–ENDS–
In front of a backdrop of the Thames, Matt Rogan, Chairman of Two Circles chairs the panel discussion session at the Two Circles Client Conference
For further information, contact:
Maggi Broadbent, Two Circles, on 0203 008 611
About Two Circles:
Two Circles is a global data driven sports marketing agency that helps sports organisations build stronger relationships with their customers to drive growth. The business helps its clients drive commercial growth by increasing fan, media and sponsorship revenues. Two Circles is part of ESP Properties, a WPP company. ESP Properties is a new type of agency, dedicated to helping rights holders from the worlds of sports and entertainment take advantage of digital and data driven changes in the media landscape.
The agency’s clients include Valencia CF, Liverpool FC, the England and Wales Cricket Board, FC Utrecht, Harlequin FC, the Federation Equestre Internationale and the Lawn Tennis Association.
