Two Circles, the data-driven sports agency, has spent a second successive year working with Goodwood. The partnership has helped Goodwood gain a greater understanding of their customers across all key events as well as the Goodwood hotel. This has played a valuable role in improving customer experience and driving the commercial growth experienced in 2015.
With today marking the start of this weekend’s sell-out Goodwood Revival, the Estate has had a fantastic year across each of its four major events with both Festival of Speed and Goodwood Revival selling out faster than ever. Each event has been hugely successful, attracting major new sponsors and providing a wide range of entertainment for fans.
Fans have enjoyed memorable highlights such as Valentino Rossi, The Million pound Qatar Sussex Stakes, and the retirement of Champion jockey Richard Hughes. This weekend’s Goodwood Revival will see an all-Ferrari Lavant race which includes Andrew Frankel, who drove in the first ever Revival, racing a multi-million pound Ferrari 750 Monza.
Jules Bernays, Lead Consultant at Two Circles, added: “Working with Goodwood is a real privilege. With such a breadth and diversity of activity across the Estate, the opportunities to collaborate with Goodwood to achieve greater customer engagement and growth have been hugely rewarding”.
Tracey Greaves, Group Sales and Marketing Director at Goodwood Estate, said, “We are proud to have delivered such a successful year in 2015. Two Circles has been a great addition to our team, enabling us to drive growth through actionable customer insight to deliver for our fans and our sponsors.”
Now part of ESP Properties, a WPP company, Two Circles will continue to assist Goodwood as they look differently at future commercial opportunities.
–ENDS–
2014 Goodwood Revival 12th – 14th September, Sunday Freddie March Memorial Trophy. Photo: Drew Gibson.
For further information, contact:
Jules Bernays, Two Circles, on 0203 008 6113
About Two Circles
Two Circles is a data driven sports marketing agency that helps sports organisations build stronger relationships with their customers to drive growth. The business helps its clients improve customer experience, increase revenue and enhance their partner proposition. In May 2015, Two Circles became part of ESP Properties, a WPP company. ESP Properties is a new type of agency, dedicated to helping rights holders from the worlds of sports and entertainment take advantage of digital and data driven changes in the media landscape.
The agency’s clients include England and Wales Cricket Board, Lord’s, Valencia CF, Liverpool FC, Southampton FC, the Federation Equestre Internationale and the Lawn Tennis Association.
