Two Circles, the data-driven sports agency that specialises in driving commercial growth for sports rights holders, has won the highly coveted Agency of the Year title, sponsored by Colouration, at the BT Sport Industry Awards held last night in London.
The agency triumphed in what is one of the most competitive categories over several more established and traditional sports marketing and sponsorship agencies.
The BT Sport Industry Awards recognise the performance of many different aspects of the sporting world and have established themselves as the most eminent and influential awards in sport. In a star studded awards ceremony, Two Circles Co-Founders, Matt Rogan and Gareth Balch received their award from Courtney Lawes and Owen Farrell.
Over the past two and a half years Two Circles has established itself as the market leader for a data driven approach to sports marketing. The agency works with many leading clubs, leagues, governing bodies to help them understand their customers, grow revenues, sell and activate sponsorship and solve complex technology challenges. The agency’s client roster includes England and Wales Cricket Board, Ascot Racecourse, Lord’s, Surrey County Cricket Club, Valencia CF, Fulham FC, Liverpool FC, Harlequin FC, London Wasps, Lawn Tennis Association Youth Sport Trust.
Matt Rogan, Managing Director of Two Circles, commented: “On behalf of the whole agency I’d like to say a heartfelt thank you to all of our clients whose belief and support has been fundamental in our efforts to build a data driven, evidence based approach to sports marketing. This is a huge honour for us and testament to the hard work and talent of our team”.
Gareth Balch, Co-Founder of Two Circles added, “Data has the potential to irreversibly change sports marketing, and Matt and I are proud to have built a company that plays a part in driving that change. While we are the first agency to win this award that puts customer evidence at the heart of their approach, we are sure that we won’t be the last’’.
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For further information, contact; Matt Rogan, Two Circles, on 02030 086113