Two Circles, the data-driven sports agency that specialises in driving commercial growth for sports rights holders, has been appointed by Valencia Club de Fútbol to play a key role in improving the club’s marketing strategy. In an innovative international partnership, the agency will strive to use data to enhance the club’s understanding of its fans.
The appointment comes at an exciting time in Valencia’s rich history. As the club experiences a number of off-field changes, improving its marketing capabilities, its interface with fans and commercial growth are top priorities. The club recognises the need to deepen its understanding of its customers and fans and to use that insight to improve its commercial performance.
Two Circles will provide behavioural and attitudinal insight into Valencia C.F.’s fans, as well as multi-channel outbound marketing support. The ultimate objective of the project is to drive revenue growth through this data-driven approach.
Luis Vicente, Chief Revenue & Marketing Officer at Valencia C.F., said “In an important period for the club, this appointment is a very significant one. The way that we communicate with our supporters is profoundly important to us and Two Circles is helping Valencia C.F. improve the effectiveness of our marketing efforts.”
Gareth Balch, Director of Two Circles, said of the appointment: “This is a tremendously exciting project in prospect. Valencia C.F. is one of the largest and most successful clubs in European football, with a large amount of customer data at its disposal. With a better understanding of this data, we are confident the club will be able to deliver more effective fan engagement and increase its revenue. As an agency, we are relishing the challenges and opportunities that are being presented by our recent and rapid international growth.”
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For further information, contact Gareth Balch, Two Circles, on 02030 086113
About Two Circles:
Two Circles is the leading exponent of data driven marketing with an exclusive focus on the sports sector. The agency works for major sports rights holders such as the England and Wales Cricket Board, Ascot Racecourse, Lord’s, KIA Oval, Fulham Football Club, Harlequin FC, London Wasps, Youth Sport Trust and several prominent national governing bodies.
About Valencia C.F.:
Valencia Club de Fútbol (also known as Valencia C.F.) is one of the most successful clubs in La Liga in Spain, and Europe as a whole. Valencia C.F. has won six La Liga titles, seven Copa del Rey trophies, two Fairs Cups (which was the predecessor to the UEFA Cup), one UEFA Cup, one UEFA Cup Winners Cup and two UEFA Super Cups. The club also reached two UEFA Champions League finals in a row in 2000 and 2001.