Erb, who Founded Tripleclix, a marketing and promotions firm focused on the video games space, will be accompanied by his team in the agency’s award-winning brand consulting division
Leading entertainment and sports agency Creative Artists Agency (CAA) today announced that Christopher Erb, founder of Tripleclix, a strategic marketing firm specializing in creating connections between consumers, brands, and the video games industry, will join CAA. Headquartered in Westlake Village, CA, with employees in Seattle, Dallas, Las Vegas, and Orlando, Tripleclix creates bespoke strategies for brands who want to build direct relationships with consumers authentically through gaming.
Erb and his team will join CAA Brand Consulting, CAA’s full-service marketing agency which builds culturally driven strategic and innovative marketing solutions for brands across sports, entertainment, gaming, and corporate social responsibility, and is currently advising, managing, activating, and measuring more than $5 billion in strategic partnerships for blue-chip global clients.
“CAA Brand Consulting is experiencing exceptional growth, driven by strategic innovation and a strong commitment to client success,” said Paul Danforth, CAA Managing Director and President, CAA Sports. “As we continue to scale globally, we are actively expanding our capabilities and expertise to deliver even greater value and impact to our world-class brand clients worldwide.”
“The gaming industry is not only evolving at an unprecedented pace, it is shaping culture globally,” added Aubree Curtis, who serves as Global Co-Head of CAA Brand Consulting alongside Liz Gray and Jeff Eccleston. “Our clients are eager to engage with these powerful audiences and partnering with Chris and the team at Tripleclix positions us to lead the way. Together, we will accelerate our momentum in this space with unmatched expertise and experience.”
Founded in 2014, Tripleclix focuses on building strategy, promotions, and lifestyle marketing by connecting gaming publishers and their content with innovative and iconic brands. Tripleclix, which operates at the intersection of brands, gaming publishers, and consumers, has worked on behalf of publishers such as Xbox, SEGA, and Skybound Entertainment and brands including Kellogg’s, Ferrara, and Swarovski. Erb began his career in gaming marketing at Wizards of the Coast before becoming the Vice President of Brand Marketing for EA Sports. Just prior to launching Tripleclix, he served as the Executive Vice President of Brand Marketing for Legendary Entertainment.
“Our team could not be more excited to partner with the remarkable people at CAA Brand Consulting,” said Christopher Erb. “The diversity in thought and experience of our combined teams will lead to marketing innovation in the gaming space for brands, publishers, and consumers.”
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About Creative Artists Agency
Creative Artists Agency (CAA) is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management and consumer product licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.
The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, form brand marketing services division, and launch a family office advisory practice, among other innovations. Named Most Valuable Sports Agency by Forbes for 10 consecutive years, CAA represents more than 3,000 of the world’s top athletes in football, baseball, basketball, hockey, and soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of property sales and sponsorships, media advisory, brand consulting, venue development and strategic advisory, and executive search.
Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, London, Nashville, Munich, Shanghai, Beijing, Chicago, Washington, D.C., Singapore, Toronto, Denver, Charlotte, Jacksonville, and Atlanta, among other locations globally. For more information, please visit www.caa.com.
