The Royal Edinburgh Military Tattoo has today announced Vodafone as its new Presenting Partner, marking the beginning of an exciting partnership that stems from shared values and a commitment to supporting military and local communities.
Joining Glenfiddich, Innis & Gunn and Pentland Land Rover, this partnership marks a significant milestone for Vodafone as it continues to strengthen its presence in Scotland and deepen its relationships with the Ministry of Defence (MOD) and other key stakeholders.
It also showcases the Tattoo’s evolution and commitment to future proofing the annual event. Highlighting their dedication to engaging with local and military audiences which are two key groups that are central to the organisations mission and values.
To celebrate, Vodafone is extending a unique opportunity for EH postcode residents and UK Military personnel to take advantage of a 25% discount on tickets for the 6:15 pm performance on Friday, 22 August.
Celebrating 75 years of the Tattoo, the 2025 Show The Heroes Who Made Us promises a breathtaking display of music, lights, and precision. Fans will witness the moving and passionate songs from the Ukrainian Community Choirs, exhilarating and visually stunning carnival drums of Top Secret Drum Corps from Switzerland and the military precision and excellence of the Paris Port Dover Pipes and Drums who have been hailed as proud ambassadors of the cultural diversity of their homeland, Canada.
Jason Barrett, CEO of The Royal Edinburgh Military Tattoo, expressed his enthusiasm: “We are thrilled to welcome Vodafone UK as our new presenting partner. Their dedication to security and their cultural commitments align perfectly with our values. This partnership allows us to offer something special to our local and military audiences. By working together, we can provide exclusive benefits that honour and celebrate these key communities.”
Scotland remains an important market for Vodafone as it looks to extend its 5G standalone coverage across 99% of the UK population by 2034. The expansion of 5G services is crucial for driving innovation, economic growth, and connectivity in both urban and rural communities, ensuring that Scotland remains at the forefront of digital development.
Steve Knibbs, Director, Vodafone Business Security Enhanced, Vodafone Business UK commented: “We’re incredibly proud to partner with The Royal Edinburgh Military Tattoo – a globally renowned event that celebrates excellence, connection, and tradition.
“This partnership gives us a fantastic opportunity to strengthen our ties with the MOD and public sector, as well as deepen our engagement in Scotland. It also enables us to demonstrate the value of Vodafone’s secure communications and technology solutions to customers and stakeholders alike.”
By offering exclusive discounts and creating tailored experiences, the Show continues to aim to honour and give back to vital communities who are at the heart of the event. This partnership not only reinforces their dedication to these key groups but also strengthens their connection with them, ensuring the Tattoo remains an inclusive and cherished tradition for all.
Don’t miss out on this unique opportunity to witness The Royal Edinburgh Military Tattoo at a discounted rate. Tickets for EH postcode holders and Military personnel will be available to purchase tickets for the 6:15 performance on Friday 22nd August. https://tickets.edintattoo.co.uk/selection/event/seat?perfId=10228704299924&advantageId=10228803949129&productId=10228703068912&lang=en
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2025 Show Theme
This year The Royal Edinburgh Military Tattoo theme is The Heroes Who Made Us which will spotlight the individuals who have shaped and supported the iconic performances over the past 75 years. The military is at the heart of the showcase with the British Army confirmed as the lead service. Alongside International acts, the Massed Pipes and Drums will fill the Esplanade alongside performances from the incredibly talented Tattoo.
The Royal Edinburgh Military Tattoo
- The Royal Edinburgh Military Tattoo first performed in 1950.
- The Tattoo is performed to a live audience of 230,000 annually on the Esplanade of Edinburgh Castle with a further global TV audience of +100M. Performers from over 50 countries have taken part.
- In 2010, the event was renamed The Royal Edinburgh Military Tattoo after Her Majesty The Queen bestowed the Royal title in honour of its 60th birthday.
- HRH The Princess Royal, Princess Anne, is the Patron of The Royal Edinburgh Military Tattoo
- The Tattoo has donated over £13million to Services and Arts organisations since 1950 from The Royal Edinburgh Military Tattoo (Charities) Limited – its charitable parent company.
- As part of the Edinburgh Festivals, The Royal Edinburgh Military Tattoo helps contribute £407m economic impact to Edinburgh, and £313m to Scotland (2022).
- The Tattoo has performed overseas on five occasions, most recently Australia in October 2019.
- Innis & Gunn drinks can be preordered now using the link: www.edintattoodrinks.co.uk
- EH postcodes and Military personnel can receive 25% discount on tickets for the 6:15 pm performance on Friday, 22 August https://tickets.edintattoo.co.uk/selection/event/seat?perfId=10228704299924&advantageId=102288039 49129&productId=10228703068912&lang=en
About Vodafone in the UK
Vodafone is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).
We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of March 2022, we have 5G in 380 locations across Europe – 141 in the UK and 239 across Germany, Spain, Italy and Ireland. Our 4G network coverage currently reaches more than 99% of the UK population.
Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 26 UK towns and cities, rising to 35 over the coming months through partnerships with CityFibre and Openreach. Our full fibre services are now available to more than eight million homes across the UK.
For more information about Vodafone UK please visit: www.vodafone.co.uk
