Two Circles, the data-driven sports agency, has extended its relationship with Aviva Premiership club Wasps and will play a key role in helping them achieve their goal of re-establishing Wasps as one of the major clubs in Europe.
Wasps recently made their ambitions clear through the move to Coventry and the Ricoh Arena, where they are able to build a sustainable business and grow their fan-base. Two Circles will have a significantly expanded remit to provide insight across all of the club’s interests including match day, hospitality, conference and event facilities at the Ricoh Arena.
Two Circles has been a trusted partner of Wasps since 2013 with the relationship helping the club gain a deeper insight into their supporters and driving engagement, with the ultimate aim of providing first class customer experience and generating commercial growth.
Wasps’ move to Coventry in December 2014 has provided the club with greater financial stability and improved commercial opportunities. The move to the Ricoh Arena has seen average attendances treble, with over 170,000 tickets sold, and the 2014/15 season culminating in a sell-out crowd of over 32,000 against Leicester Tigers.
David Armstrong, Group Chief Executive, Wasps, said, “The work Two Circles has done for us over the last two years has been invaluable in helping us reach where we are now. Since our move to Coventry, we have been thrilled with the results we have achieved, particularly with regard to crowd attendances, and Two Circles has been a key part of this success. The next period will involve exciting new and varied challenges across the different aspects of our business.”
Fiona Breeden, Lead Consultant at Two Circles, added: “This has been an extremely exciting project for us. The opportunities and challenges for Wasps are increasingly extending beyond match day revenue and allow them to focus on new areas of business within the broader stadium offer. It is a great example of what forward thinking sports teams are doing to increase their business interests and turnover for long-term sustainability and success.”
Two Circles, BT Sport Industry Awards Agency of the Year in 2014 and winners, in partnership with the England and Wales Cricket Board, at the 2015 Brand Republic Digital Awards, has been supporting its clients build stronger relationships with their customers and drive commercial growth since 2011. Two Circles, now part of ESP Properties, a WPP company, works with rights holders to help them gain a richer picture of their customers. The extended partnership with Wasps will allow the club access to an even wider range of expertise through the WPP relationship and gain insight into all customers of the rugby club and the Ricoh Arena.
–ENDS–
For further information, contact;
Fiona Breeden, Two Circles, on 0203 008 6113
For further information about Wasps, contact;
Email: Melissa.platt@wasps.co.uk
T: 02088964871
About Two Circles:
Two Circles is a data driven sports marketing agency that helps sports organisations build stronger relationships with their customers to drive growth. The business helps its clients improve customer experience, increase revenue and enhance their partner proposition. In May 2015, Two Circles became part of ESP Properties, a WPP company. ESP Properties is a new type of agency, dedicated to helping rights holders from the worlds of sports and entertainment take advantage of digital and data driven changes in the media landscape.
The agency’s clients include the England and Wales Cricket Board, Lord’s, Valencia CF, Liverpool FC, Fulham FC, Ascot Racecourse, the Federation Equestre Internationale, the Lawn Tennis Association and Youth Sport Trust.
About Wasps:
Wasps is a professional rugby team which plays in the Aviva Premiership, European Rugby Champions Cup and LV=Cup. Wasps has been crowned European Champions twice and English Champions five times.
Wasps’ official partners and suppliers include: Land Rover, EMC2, DS Smith, Under Armour, Pins & Stripes, Causeway, Ears, and Taylor’s Port.
About the Ricoh Arena:
The Ricoh Arena is an award-winning venue which has a mix of state-of the-art conference, banqueting, exhibition, hotel, music and sports facilities. Visited by over 1 million people each year, it is a firm favourite in the UK for music promoters as well as business and sports event organisers.
- Home to Wasps and Coventry City Football Club
- 32,609 seater stadium
- 121 bedroom hotel
- One of the UK’s largest Grosvenor casinos
- 20,000 sqm of flexible event space across 80 rooms which can conference up to 7,000 delegates.
- Leading concert venue of 40,500 capacity – hosting concerts such as Bon Jovi, Oasis, Bruce Springsteen and Take That.
- 6,000 sqm Jaguar Exhibition Hall – accommodating 12,000 standing and hosting conferences such as Costa Coffee and indoor concerts such as Florence and the Machine, The Enemy, Britain’s Got Talent, Radio 1 Extra and the UKs biggest gaming festival – Multiplay.
- 650 retractable seated auditorium
- Two on-site restaurants
- 20+ retail, food and beverage outlets
- 2,000 car parking spaces
Ricoh Arena official partners include: Ricoh, Jaguar, E.ON, Lloyds Pharmacy, Carlsberg, mcl create, Hygiene Solutions, Freeman
