New division launched to bring fans unforgettable experiences in the USA.
Wasserman Hospitality Sales, the market-leading hospitality and ticketing business, has launched a new division in North America announced today by Executive Vice President and Managing Director, Luke Robinson. This division will offer services that provide the US market with unparalleled access to the world’s most in-demand sports and entertainment experiences.
Founded by Robinson in 2008, Wasserman Hospitality Sales was formerly part of CSM Sport & Entertainment, which was acquired by Wasserman in September 2023. The business boasts more than 20 years’ experience in sourcing tickets, hospitality packages, and client hosting opportunities across the world. This latest move to establish its services in North America reinforces Wasserman Hospitality Sales’ commitment to delivering globally.
The expansion will be driven by Director, Sales, Laurence Ives, who will lead a team based in New York. The team will focus on providing US clients unprecedented access to the most sought-after sports, entertainment, and one-of-a-kind events within the US and across the globe. From Tennis Grand Slams and Premier League Soccer to NFL, MLB, Royal Ascot, Formula 1 races and concerts with the biggest names in music, Wasserman Hospitality Sales connects people with the events that matter most.
Luke Robinson (above left) said, “We’re proud to have been at the forefront of providing access to premium hospitality experiences at sport and entertainment events globally for more than two decades. Now that we’re part of the wider Wasserman group, launching a formal practice in the US was the logical next step for us.”
On the expansion, Laurence Ives (above right) said, “It’s a privilege to be leading our expansion into the world’s biggest sport and entertainment market. From the Super Bowl to the Masters, the US is home to an incredible array of bucket-list events, so this presents a huge opportunity for the business. We know how much sport and music resonates with people here, and we see it as our role to help connect those fans with the events they love the most, by offering them unforgettable experiences.”
Wasserman Hospitality Sales continues to be a market leader in the UK, enjoying exclusive access to a raft of events and official contracts with sports and entertainment venues. They are the exclusive agency for the Major League Baseball World Tour: London Series and one of the world’s largest providers of Wimbledon Debenture Tickets.
Wasserman Hospitality Sales is also an authorized reseller for Allianz Stadium, Twickenham and Wembley Stadium, an official hospitality sales agent for both Lord’s and The KIA Oval Cricket Grounds, and provide hospitality packages to a range of other high profile events including Formula 1 races, Premier League Soccer, World Cups and major concerts.
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About Wasserman Hospitality Sales
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman Hospitality Sales offers unrivaled access to the most in-demand tickets, hospitality packages and client hosting opportunities across the world. We are the exclusive agency for the Major League Baseball World Tour: London Series and one of the world’s largest providers of Wimbledon Debenture tickets. We are an official hospitality sales agent for Lord’s and The KIA Oval, authorized resellers for Allianz Stadium, Twickenham and Wembley Stadium, official hospitality agents for The BRIT Awards, Formula E, Goodwood and so much more. We pride ourselves on sourcing a wide range of hospitality experiences worldwide.
Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 68 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.