- 250 fans joined together in Utah to cheer on the Hammers in London derby watch party
- Spectacular West Ham fun filled weekend, saw Hammers fans ski with Club legend Marlon Harewood in picturesque Park City mountains
- Event presented by Essex Mortgage raised over $15,000 for West Ham United Foundation
- West Ham United continue their growth in the USA with highly successful first in-market activation in Utah
West Ham fans joined together this weekend at the Club’s first ever fan event in Utah, which culminated in a spectacular watch party for the Premier League London derby victory over Arsenal on Saturday.
The fun-filled West Ham Weekender took place in the breathtaking surroundingsof Canyons Village in the Park City Mountains, Utah. Fans enjoyed skiing on a dedicated and appropriately named ‘Claret and Blue run’, with iconic club mascot Hammerhead and Club legend Marlon Harewood who was on hand throughout the weekend to join in the fun!
Harewood, a firm favourite of the Hammers faithful, was on hand to meet fans, share memories from his playing days and spread his passion for West Ham United. Following an exhilarating day of skiing on the Park City mountains, fans tested their knowledge with a West Ham themed pub quiz, as well as having the chance to win a range of unique prizes .
There was a great camaraderie and atmosphere on Saturday morning, as fans were in high-spirits for 8am as the game kicked off over 4800 miles away in North London. The fans in attendance for the Club’s first ever in-market activation in Utah generated great energy, as they kicked every ball with Graham Potter’s side who emerged victorious thanks to Jarrod Bowen’s first half goal which sealed a famous victory for the Hammers.
A second successive victory at Emirates Stadium made it a weekend to remember for Hammers around the world and capped off a scintillating West Ham filled weekender for those who headed to Park City, Utah. Fans in attendance included representatives from a number of U.S. supporter groups including the Park City Hammers, Miami Hammers and New York City Hammers, which made for an electric atmosphere throughout the weekend and highlighted the Club’s presence across the U.S.
Most importantly the event, which was hosted by Essex Mortgage, raised over $15,000 for the West Ham United Foundation, the Club’s official charity which is at the forefront of community development, engaging with up to 50,000 every year across east London, Essex and beyond. Essex Mortgage are the Club’s Official US Residential Mortgage Lender and this latest in-market activation highlights their commitment to supporting the Hammers creating a home from home for fans, regardless of location.
This latest successful event highlights the passion felt for the Hammers around the world and comes hot off the heels of last year’s success stateside, with the Hammers flag flown proudly both on the Sunshine State pre-season tour last summer, as well as most recently on Premier League Morning’s in Chicago in September 2024.
Speaking following the event, Roland Weedon, Essex Mortgage CEO and lifelong West Ham United fan, said: “The West Ham Winter Weekender has truly ignited the passion, enthusiasm and energy felt for the Club all over the world. It’s been great to bring so many fans together to share our love for West Ham United, most importantly we’ve been able to raise a great amount of money for the West Ham United Foundation to support their outstanding work back in east London.”
West Ham United Ambassador and Club legend, Marlon Harewood, added: “It’s been fantastic to be involved in this event, in such a beautiful setting and surrounded by so many passionate Hammers fans.
“The Club is supported in all four corners of the globe and it was a privilege to find out more about the unique and personal stories of how our supporters stateside found their love for West Ham United.”
-ENDS-
To find out more about Essex Mortgage’s partnership with West Ham United, click here.
