WHOOP, the human performance company, was recognised with 2 awards at last night’s European Sponsorship Awards.
The brand took home the Best Media Sponsorship award for their campaign around the 2022 Giro d’Italia Grand Tour, in partnership with Eurosport, beating the likes of McDonalds and AIB. The brand was then also awarded the most coveted prize of the night, Sponsorship of the Year.
WHOOP is a wearable fitness and health coach that provides personalised, actionable insights via a wrist wearable and companion app. Through the pillars of Sleep, Strain and Recovery, WHOOP gathers data across multiple metrics including heart rate variability and respiratory rate.
Designed to be worn 24/7 for maximum accuracy, WHOOP is for those looking to unlock their true human performance, and it’s little wonder that it’s worn by the best including Rory McIlroy, Katie McCabe and Virgil Van Dijk.
The European Sponsorship Awards recognises industry excellence across Europe, showcasing campaigns that cover the entire spectrum of sponsorship disciplines. The WHOOP x Giro d’Italia campaign featured a never-before-seen tech execution with pro-riders’ WHOOP data being streamed in real-time during the Eurosport broadcast daily, across pan-Europe, for the duration of the 21-day race.
The sponsorship was then further brought to life with an integrated campaign, across all WHOOP marketing channels, both paid and organic. The ATL support comprised more than 500 30’ sports and 15’ stings across Eurosport, rotating 3 pieces of bespoke cycling-focused creative.
“We’re thrilled that WHOOP has won not only Best Media Sponsorship, but also Sponsorship of the Year at this year’s European Sponsorship Awards. Our expansion into international markets has been very successful, and the Giro d’Italia x Eurosport campaign supported this in a big way,” said Briain Curtin, VP of Global Marketing at WHOOP.
“To be recognised among the best of Europe is a first for the brand, and something we’re very proud of.”
WHOOP, based out of Boston, announced its international expansion from Dublin in 2021, and is now reaping the benefits. Global Marketing is now led from Ireland, with campaigns and initiatives being driven by the team here.
Of the expansion at the time, WHOOP CEO and Founder Will Ahmed said, “Dublin is the ideal location for WHOOP to grow our global team. The city has a highly-skilled workforce which will allow us to further expand our international reach.”
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ABOUT WHOOP
WHOOP, the human performance company, offers 24/7 digital fitness and health coaching to help people
achieve their goals. The WHOOP membership provides best-in-class wearable technology, actionable
feedback, and recommendations across recovery, sleep, training, and health. WHOOP serves
professional athletes, Fortune 500 CEOs, executives, fitness enthusiasts, military personnel, frontline
workers, and anyone looking to improve their performance. WHOOP Unite is a comprehensive solution
dedicated to supporting organizations across a wide range of industries with coaching, organizational
insights, and health programs. Studies show WHOOP can positively change behavior, increase sleep,
and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised
more than $400 million in venture capital. The latest round of financing made WHOOP the world’s most
valuable standalone wearables company. Visit whoop.com for more information and connect with
WHOOP on Instagram, Twitter, Facebook, and YouTube.
PRESS CONTACT:
Pippa Doyle
Senior Manager, Global PR
