By James Masters on behalf of CSM
Welcome to the last article in our week of blogs exploring the eras of women’s sport.
Along the way you’ve heard the story of the first two eras of women’s sport and seen the opportunities that the third presents. Today, it’s time to explore how you and your brand/agency/talent can play a role in its future.
We passionately believe that women’s sport has the power to efficiently deliver compelling returns on all sorts of companies’ business and brand objectives. And to help our clients define their role within the space, we have devised seven roles that brands can play…
To illustrate the roles further, we have pulled together some of the case studies we’re proudest of at CSM.
- The Equaliser: Umbro
- The Campaigner: Jaguar
- The Champion: Lucozade
- The Inspirer: FIA
- The Pundit: Vodafone x Wasps Netball
As we speak, we’re working on some really exciting projects with Biz Leaders and Visionaries … watch this space!
Women’s sport has come so far, but this is just the beginning. At CSM, we are hungry to keep driving it forwards; with you and the wider industry it is our collective responsibility. Together we can all help define and shape Women’s Sport 3.0.
What role will you play?
