Sporting Group International (SGI) has secured a valuable eSIM partner for the World Players Super League (WPSL), the largest golf tour in the world.
The WPSL’s two-year deal with Yesim, a Swiss-based provider of eSIM mobile data services for international travellers, is a global first that is said to be worth a substantial six-figure sum.
Yesim is the first eSIM company to sponsor a global golf organisation, with exclusive eSIM rights for all of WPSL’s tournaments, estimated to number more than 1,800 a year worldwide.
SGI is the Birmingham, UK-based global sports agency specialising in high-value sponsorship and commercial partnerships, with offices across the UK, Europe, Asia and the Middle East.
Adrian Wright, chief executive of SGI, explained that the WPSL brings keen golfers from around the world together to compete in a single, global competition.
Mr Wright said: “We’re thrilled to have secured this premium, high-profile deal between Yesim and WPSL, which is a global first.
“There are more than four million golfers who have played, or who are currently playing, in WPSL-related tournaments.
“Players include everyone from your average amateur golfer to high-profile former top football players Robbie Fowler, Andy Cole, Lee Dixon and Teddy Sheringham.
“This profile is replicated internationally, creating an audience of unmatched scale who will see and experience Yesim’s involvement.”
The unique WPSL aspect is that golfers play on their own local courses, using their own scorecards, yet are all part of the same worldwide competition.
Although the exact value of the Yesim-WPSL deal has not been disclosed, Mr Wright added that it was worth “a substantial six-figure sum”.
Feisal Nahaboo, founder and chief executive of the WPSL, said: “This agreement represents the beginning of an exciting period for WPSL as we continue to build one of the strongest commercial platforms in global amateur sport.
“We have several commercial agreements progressing simultaneously and are delighted that Yesim becomes one of our first global partners. These are not isolated transactions; they form part of a carefully planned long-term commercial strategy that is gathering momentum.
“Our ambition is to establish a portfolio of premium international partners, with our headline sponsorship programme targeting contracts valued at a 7-figure sum per annum over time. We believe the opportunities ahead for WPSL are exceptional.
“I would also like to recognise the outstanding work of Sporting Group International. We appointed SGI as our exclusive commercial agency because of their international relationships and proven expertise, and they have delivered immediately. Their professionalism and commitment are already paying dividends for our organisation.”
-ENDS-
For further media information, contact: Steve Dyson at steve.dysonmedia@gmail.com
For further information about the WPSL sponsorships, contact: info@sportinggi.com
About Sporting Group International
Established in 2016, Sporting Group International (SGI) is a global sports agency with representatives in the UK, Spain, Italy, India and Japan. Based in Birmingham UK, the company connects brands, athletes and opportunities across the world of elite sport.
The SGI team brings unmatched expertise and insider knowledge, trusted at the highest levels of the industry. It delivers results across high-value sponsorships and international market development. From stadium naming rights, shirt and sleeve sponsorships, official partnerships and grassroots CSR programmes to athlete endorsements – SGI makes things happen.
SGI also acts as strategic advisors for rights holders, brands and investors, turning insight and connections into measurable growth with its experience, contacts and deep understanding of the sporting landscape.
