• 100,000 Your Race to Dubai challenge rounds played by golf fans around the world
• More than 4,000 golf courses played on Your Race to Dubai across 25 countries
• European Tour professionals have won 60% of Your Race to Dubai challenges, halved just 9% and lost 31%
In just 80 days, golf fans around the globe have notched up 100,000 rounds, challenging the world’s best golfers, on The European Tour’s first-of-its-kind fan game, Your Race to Dubai.
Launched on May 18, 2015, during the BMW PGA Championship at Wentworth, Your Race to Dubai enables golfers to take on top tour professionals in match play every week via the live-scoring app, Golf GameBook.
The 100,000 rounds have been played by golfers from 25 countries at more than 4,000 different courses. The European Tour professionals have won approximately 60% of the challenges made against them, halving 9% and losing 31%.
To take part, golfers simply use the free iPhone app to select a European Tour professional to challenge and enter their scores from any 18-hole round, anywhere in the world.
Each golfer can make up to four challenges every week and the match play results are based on hole-by-hole nett scores in relation to par.
The professionals’ scores in the European Tour events are updated automatically and instantly on the Golf GameBook app, so golfers watching tournament rounds know whether they are up or down in their match play – in real time, while following the event coverage on TV on online.
Tim Hunt, Marketing Communications Director of The European Tour, said: “This is the first time in history that a concept like this has been made available in any sport and we are thrilled to see so many golf fans across the globe take part in Your Race to Dubai.
“Fans have told us they feel part of the drama unfolding on the TV coverage as their Your Race to Dubai match is simultaneously updated live on their phone and we look forward to the continued success of this unique game.”
This week, golfers can challenge the following European Tour professionals playing the WGC – Bridgestone Invitational at Firestone CC, USA: Ian Poulter, Sergio Garcia, Henrik Stenson, Louis Oosthuizen, Mikko Ilonen and Joost Luiten.
For further details about Your Race to Dubai visit: www.yourracetodubai.com
For further details about Golf GameBook visit: www.golfgamebook.com
For further details about The European Tour visit: www.europeantour.com
–ENDS–
The new European Tour fan game, Your Race to Dubai, celebrates 100,000 rounds played
Press release issued on behalf of Golf GameBook and The European Tour, by Landmark Media International Ltd.
For additional press imagery visit: www.golfgamebook.com/aboutus
Contacts:
Media Enquiries:
Nick Nixon
Landmark Media International Ltd.
E: nick@landmark-media.com
Tel: +44 (0)1780 752790
Golf GameBook Enquiries:
Johanna Alho
Marketing Manager, GameBook
Tel. +358 50 3540003
E: johanna.alho@golfgamebook.com
Twitter: @GolfGameBook
Facebook: Golf GameBook
Web: www.golfgamebook.com
Notes for Editors:
ABOUT YOUR RACE TO DUBAI
Your Race to Dubai is available for golfers from the following 26 countries:
Australia, Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Netherlands, Norway, Poland, Portugal, Qatar, Russia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, United Kingdom.
How Your Race to Dubai works:
- Using theapp, golfers challenge one of the nominated European Tour pros to a match play round.
- The golfer plays an 18-hole round keeping score on the Golf GameBook live-scoring app. This needs to be done before the chosen pro’s tournament round.
- Using the app on iPhone or iPad, the golfer can then follow the match unfold live, hole-by-hole, and share comments, score updates and results on social media.
ABOUT GOLF GAMEBOOK
Golf GameBook is an award-winning golf scoring app and the fastest growing golf community in the world. With Golf GameBook golf crosses social media offering a platform for any golfer, golf club or golf tournament organizer to set up live scoring for all types of golf events. An in-app chat-style commenting option, similar to Facebook, allows users to interact with friends while they stroll the fairways. One of Golf GameBook’s advantages is its sophisticated but easy-to-use score entry system. All the popular game formats, 24 in total, are included, and users can share scores on social media platforms instantly. Headquartered in Espoo, Finland, GameBook also has an office in Dallas, Texas. GameBook is a registered trademark of GameBook Ltd, Finland.
Developed by PGA professionals who themselves have previously played on The European Tour and Challenge Tour, Golf GameBook is now the fastest growing golf community in the world with more than 850,000 downloads. It was also recently shortlisted for both ‘Best Use of Technology by a Sponsor’ and ‘Best Sports App’ at the Sports Technology Awards 2015.
With nearly 2.5 million rounds of golf recorded so far, Golf GameBook is the first and only free live scoring app that offers social interaction between players and friends on the course.
EUROPEAN TOUR COMMUNICATIONS
Wentworth Drive | Virginia Water | Surrey | GU25 4LX | UNITED KINGDOM
Tel : +44 (0)1344 840400
Email : media@europeantour.com
Twitter: @EuropeanTour
Facebook: European Tour
Web: www.europeantour.com
THE EUROPEAN TOUR – CELEBRATING GOLF. WORLDWIDE.
About The European Tour
The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour’s innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2015, will feature a minimum of 48 tournaments spread across five continents; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.
