The rights to activate: How meaningful experiences can make your sponsorship more effective
84% of marketeers agree that audiences are now demanding experiences rather than things (source: Frontier 2019). Sponsorship provides brands with unique opportunities to deliver these experiences, but is this opportunity being maximised and is enough money spent on delivering these in an integrated way?
It is also accepted that 90% of marketeers believe that sponsorship works best when used in conjunction with other marketing channels. With events and experiences the #1 avenue for activation, we explore how sponsorship is made more powerfully effective and measurable when the rights are activated through integrated experiences.
ESA is delighted to confirm that Nick Rogers, Cadbury’s Senior Brand Manager for Cadbury Sponsorship and Premier League Partnership, and David Clare, Sales Lead for Cadbury Premier League Partnership, will speak at the event.
Cadbury will be discussing how their three-year partnership with the Premier League has redefined their approach to activation and driven unprecedented business value and ROI through brand experiences.
The world’s leading live entertainment company, Live Nation, will discuss how music and live events can cut through the ‘digital clutter’ and be used by brands to leverage meaningful experiences. Find out more about Live Nation’s sponsorship philosophy and the future of cultural and entertainment partnerships in our most recent ESA Member spotlight.
Speakers:
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Event Timings
08:30 hrs – Registration, networking and light refreshments
09:00 hrs – Event starts: Speaker presentations followed by Q&A
10:30 hrs – Event closes
Join ESA members for networking – first come, first served, places are limited.
This event is now sold out!
*Please visit Our Members for the list of ESA Members.
Max. attendees per member company as per your 2019 ESA Membership level.*
***Please note that occasionally, due to undue to unforeseen circumstances, ESA event details are subject to change without prior notice. We thank you for your understanding.***