Ahead of the 2017 ESA Excellence Awards ceremony, taking place on Wednesday 7th February 2018 at the Science Museum, London, we’ve been speaking to a few of the judges about the process and campaign entries. Here’s what judge Mark Knight of MEC Wavemaker has to say:
Mark Knight, Group Strategy Director, MEC Wavemaker
Being an ESA judge has been a really interesting process. I think it’s great to get in a room with your peers and have a really good discussion about best practice, and to understand people’s perceptions and challenges.
For me, the key to outstanding entries is those that include smart objectives and are able to effectively evaluate their campaigns.
With a clear set of rules to guide and judge best practice by, it’s been very positive, and it has been a pleasure to be involved.
Visit ESA Excellence Awards for further details on the European sponsorship industry awards.