Dublin Event Synopsis:
Laying the framework for the best sponsorship campaign is exceptionally important to create award-winning creative, but is often overlooked.
We provide detailed insight from previous ESA Awards winners on the specific steps they took to get their deals over the line and create award-winning work.
Event Timings
07:30 hrs – Registration, networking and light refreshments
08:00 hrs – Speaker presentations, followed by Q&A session
09:15 hrs – Close
• 2019 sponsorship trends – Andy Westlake, ESA Chairman, Director of Westlake Consulting
• How to convince a brand to use budget for sponsorship rather than their current media marketing spend – Misha Sher, Worldwide Vice President, Sport & Entertainment at MediaCom
• How best to negotiate the deal so you have the assets you need to create an award-winning sponsorship campaign – Jackie Fast, Founder of REBEL Pi, Author of Amazon bestseller PINPOINT, ESA Board Director
Andy is Chairman of The European Sponsorship Association and has worked in the business of sponsorship and sports marketing for nearly 30 years working for media owners and agencies on major sales, consultancy and activation projects around the world.
He set up Westlake Consulting in 2015, is a board member at British Universities and Colleges Sport and Chairman of Chesham United Ladies FC.
Misha Sher
Misha leads an award-winning Sport & Entertainment business at MediaCom and is responsible for advising agency clients on their investments and activation of sponsorships, while working with some of the world’s most prominent rights holders.
Prior to leading the division at MediaCom, Misha was responsible for the agency talent business, whose main client was sporting icon, Pele. Misha developed a bespoke talent offering around Pele which resulted in partnerships with leading global brands, including Coca-Cola, P&G, VW, Subway, Emirates, Shell and others.
Misha is one of the industry’s leading brand marketing and sponsorship experts, regularly featuring as a speaker or judge at some of the most prominent global events including Cannes Lions, World Football Forum, Soccerex, Adweek, Global Festival of Media, Council of Europe and St. Petersburg International Economic Forum. He has authored 50+ thought leadership pieces in leading publications, including Sport Business International, Sports Pro, Admap, The Drum, Marketing magazine and Campaign while also featuring in NY Times, Fortune, CNN, CMO, Sky News and Bloomberg.
Holding an MBA in Football Industries, Misha is a published author who regularly lectures MBA students on ‘Fan Engagement in a Digital World’, ‘Evolution of Sponsorship’ and ‘The Art of the Perfect Pitch’.
Jackie Fast
Jackie Fast is recognised as a trailblazer within the sponsorship and wider business community – specifically helping the world’s leading brands, celebrities and rights holders capitalise their revenues through sustainable sponsorship. Having sold her agency Slingshot Sponsorship for millions less than 6 years after bootstrapping it in her bedroom with only a laptop to her name, she now speaks regularly on entrepreneurship, shifting consumer trends, influencer marketing, sponsorship sales & activation, and diversity in business.
Recognising that the shift in marketing and impact of the recession has created an opportunity for brands and rights holders to capitalise, Jackie has gone against convention and developed a bespoke commercialisation framework for the sponsorship industry that supports how to successfully deliver results in today’s changing landscape.
With innovation residing at the forefront of everything Slingshot does, this has led to the development of a sponsorship module with Soho Group and General Assembly – known for their network of innovative entrepreneurs. In addition, Jackie is a regular keynote speaker within the UK and has spoken at global sponsorship conventions in Europe, Australia, Asia, the Middle East, and throughout North America.
Jackie is also a Non-Executive Board Director of the European Sponsorship Association, one of the youngest Board Directors in the Association’s history. Her primary responsibility on the board is Chairman of the ESA Awards Committee.
In just under a decade, Jackie Fast grew Slingshot Sponsorship to work across numerous verticals with clients ranging from grass roots charities, leading FTSE 100 companies, global music artists, startups and entrepreneurs. Some of Slingshot’s clients have including the Mayor of London, GB Taekwondo, Spotify, Bloodhound, Marks & Spencer, Universal Music, Haymarket Consumer Publishing, Renault, Wales Rally GB, E.ON, and Shell – all with the desire to take sponsorship farther.
This event is held in association with our event partner:
To keep up-to-date with the latest ESA events:
*Please visit Our Members for the list of ESA Members*
**Please note that occasionally, due to unforeseen circumstances, ESA event details are subject to change without prior notice. We thank you for your understanding.**
