Event Synopsis:
The FIFA World Cup™: Lessons from the biggest sporting event of 2018
SOLD OUT
After a significant period of uncertainty, clouded by corruption scandals and internal politics, the FIFA World Cup™ returned in summer 2018.
This ESA Breakfast event will look at some of the brands, agencies and platforms who were at the centre of this summer’s tournament and we’ll review whether the tournament can be considered a success for brands, as it was for so many of the thousands of football fans who travelled to Russia and the millions who watched at home.
We will also take a look forward to the next edition of the FIFA World Cup™, the first Winter World Cup, Qatar 2022
Event Timings
08:30 am – Registration, networking and light refreshments
09:00 am – Speaker presentations, followed by Q&A session
10:30 am – Close
Join speakers:
Nadine Drews – Senior Project Manager, adidas
Nadine has been working at Adidas for eight years across a number of roles, most recently as a senior project manager at the 2018 World Cup in Russia. In her role, Nadine helped create and implement the holistic global brand strategy to leverage & execute the FIFA World Cup in Russia and key cities around the world. She spent 5 weeks on the ground during the tournament.
https://www.adidas-group.com/en/
Sascha Cordes – Brand Manager, Budweiser
Sascha is a Senior Brand Manager for Budweiser and has been based in the UK for the last two years. Prior to this, Sascha held various roles across the Budweiser and Stella Artois brands such as Commercial Integration Lead for the APAC region, as well as Expansion Manager and Brand Activation Manager.
https://www.ab-inbev.com/
Tassilo von Hanau – Account Director, Octagon
Anthony Dealtry – Account Manager, Octagon
Plus panel guests:
Sascha Cordes – Brand Manager, Budweiser
David Duffield – VP, 90min
David Duffield is Minute Media’s VP of Sales responsible for advertising and sponsorship solutions. Four years at Bauer media selling radio & TV sponsorships provided a solid understanding of the media landscape and invaluable insight into what clients want and need from partnerships. Six years as Sales Director at Perform was the foundation for his knowledge and appreciation of the effectiveness of sports marketing which combined with a year spent as Head of Digital at the Mail Online helped shape his understanding of what works for brands.
Throwaway comment if desired….David lives outside London and has his hands full with three young children, two cats, two dogs and has learnt to survive on a few hours sleep a night!
Nadine Drews – Senior Project Manager, adidas
Zara Tucker – Partnerships Manager, The FA
Joel Seymour-Hyde – Head of UK, Octagon (moderator)
Joel leads Octagon’s UK office. He specialises in the identification, acquisition and leverage of sports, entertainment, sponsorship and content rights for brands such as ABInbev, AIG, Cisco, Delta, Danone, Mars, MasterCard, Shell, Sony Mobile and Standard Chartered. He was nominated as an inaugural Leader under 40 in the Sports Industry in 2015, and was voted onto the European Sponsorship Association (ESA) board in July 2017.
This event is in association with ESA Member:
*Please visit Our Members for the list of ESA Members*
ESA Breakfast World Cup Review Event Feedback
The speakers were very strong – and the presentations extremely relevant
The insights from the key brands involved in the World Cup was great. It was also good to pair this with the insight from The FA to round off the morning and include all perspectives.
It was fantastic to get such detailed insights from two major brands in the World Cup Space. The depth and detail they were willing to go into was fantastic and it really was enlightening to hear just what it takes to truly activate on such a global scale.
Very good presenters. Good format. Good content. Topical. Great insights.
The line-up was very impressive with big name brands providing insight for some of the biggest campaigns in the industry. I liked that there were multiple presentations to give perspective on different approaches a brand can take.
The World Cup breakfast was one of the best so far and it’s a high benchmark to reach. With a mix of extremely interesting speakers covering strategy, activation and the future on such a high profile global platform the seminar was simply riveting.
Really great presentation on thinking global and benefits of starting planning early.
Interesting and insightful speakers who presented really well on a subject matter we all wanted to hear about with a good mix of content. Well organised, convenient location and an excellent attendee list.
Good speakers, great location, well-organised.