ESB is seeking a high performing PR & Sponsorship Executive to join the Marketing & Customer Insights Team, within ESB Customer Solutions. As a key member of the Brand, Sponsorship and PR team, you will be responsible for the delivery of a proactive PR & Sponsorship Strategy, to grow and sustain our brands in Ireland, Northern Ireland, and the UK in line with ESB’s Brighter Future Strategy.
You will work closely with colleagues across the Marketing & Customers Insights team supporting strategic campaigns to deliver brand and commercial objectives.
Key Responsibilities
Responsibilities will cover the items below:
Devise and manage strategic and creative through the line activation programmes for key sponsorships across the ESB Group Portfolio.
Lead, inspire and manage agency partners across creative, media, events, PR, social content, digital and brand.
Deliver robust campaign performance reviews to ensure delivery against agreed KPI’s and overall business goals.
Manage PR campaign development and implementation as required by business units across the group.
Ensuring compliance with all relevant internal processes and all contractual requirements.
Internal and external stakeholder management and liaison with colleagues across business units, in particular as a key point of contact with a number of sponsorship partners.
Working closely with Group Internal Communications team to deliver employee engagement programmes to build internal advocates for group Sponsorship, Brand and PR activities.
Financial management to include forecasting, business approvals, budgetary management and reporting.
Monitor and report on Industry developments and competitor activity.
Provide support to group business units in the development and execution of Brand, PR and Sponsorships as required.
Knowledge, Skills and Experience
Essential
Minimum of 3 years marketing (including events, campaign management or digital) experience
Proven track record of success
Agile and innovative, with the ability to manage multiple projects
Commercially astute with strong analytical and budget management skills
Evidence of strong stakeholder management experience
Strong attention to detail with excellent communication skills
Desirable
Experience in Sponsorship and PR
Qualifications
Essential
Degree in Marketing, Communications or Business, or equivalent experience
Desirable
Digital or Sponsorship Qualifications