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European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

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RESOURCES
  • Case Studies
  • Research & Best Practice
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Research & Best Practice

Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.

ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.

ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.

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MEMBERS

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MEMBERS

Core Sponsorship: The State of Play Post COVID-19

MEMBERS

Two Circles Report: Sports Media’s Hybrid Future

MEMBERS

MKTG Frontier 2020 Report

MEMBERS

The ESA Guide to Sponsorship for Rights Holders | July 2020

PUBLIC

Sponsorship Sentiment Tracker Wave 3 (July 2020)

PUBLIC

Mongoose Sports & Entertainment | Thriving Trends for a Post-Pandemic Era

MEMBERS

The ESA Guide to CSR & Sponsorship | July 2020

PUBLIC

Sponsorship Sentiment Tracker Wave 2 (May-June 2020)

PUBLIC

The Future of the Sports Industry in a Post-Covid World | MediaCom S&E

MEMBERS

The ESA Guide to Agency Selection and External Support | June 2020

MEMBERS

The ESA Guide to Sponsorship for Brands | May 2020

PUBLIC

Covid-19 – A Sports Marketer’s Guide by Activative

PUBLIC

Sponsorship Sentiment Tracker Wave 1 (March-April 2020)

PUBLIC

COVID-19 Sponsorship Contract Flowchart

PUBLIC

Glossary of Sponsorship terms

MEMBERS

Partnership and Sponsorship in Russia, 2020

MEMBERS

ESA Annual Newsletter – 2019

MEMBERS

Live Nation: The Beauty of Live

ASSOCIATES
MEMBERS

Dentsu Aegis Network: Global AdSpend 2020

PUBLIC

Nielsen Sports – Power of One: Athletes as Endorsers Report

MEMBERS

THE POWER OF LIVE – Global Live Music Fan Study by LIVE NATION

MEMBERS

Sportcal GSI Event Study – IFF Men’s World Championships 2018

PUBLIC

Nielsen Sports – Women’s Football Report 2019

MEMBERS

MKTG Frontier 2019 Report

PUBLIC

Nielsen Esports Playbook for Brands 2019

PUBLIC

ESA Annual Newsletter

MEMBERS

ESA Member Newsletter

ASSOCIATES
MEMBERS

Global Ad Spend Forecasts January 2019

PUBLIC

Nielsen Top 5 Commercial Sports Trends of 2018

MEMBERS

MKTG Frontier 2018 Report

PUBLIC

Creating Content With Your Audience – Influencer White Paper by Latimer Group

PUBLIC

Soccerex Football Finance 100 | 2018 Edition

PUBLIC

Nielsen Esports Playbook

MEMBERS

MKTG Frontier Report 2017

PUBLIC

Nielsen Sports – Commercial Trends in Sport 2017

PUBLIC

Sportcal – Endemics vs Non-Endemics: eSports expanding its sponsorship horizons

MEMBERS

ESA Guide to Virtual Reality 2: Sponsorship VR Case Studies

PUBLIC

Alcohol Marketing Regulation Report 2016

PUBLIC

Strive Sponsorship: Commercial trends and considerations for (e)sports in a digital world

MEMBERS

ESA guide to Virtual Reality

PUBLIC

Repucom’s Sport Online – How sport exists in a world of connectivity

MEMBERS

MKTG Frontier Survey 2016

MEMBERS

MKTG Frontier Survey 2016 infographic

PUBLIC

Global Corruption Report: Sport

PUBLIC

Navigating Olympic advertising: Rule 40 and Rio 2016

MEMBERS

ESA guide to “always-on” content marketing

PUBLIC

ESA / Brand Republic Expert Report – is official dead?

PUBLIC

Repucom World Golf – The state of play in golf today

MEMBERS

Tom Fishburne Interview – SPORTO (November 2015)

MEMBERS

Sports Risk Management – A Beginner’s Guide

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Most popular resources

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