Research & Best Practice
Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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Sports Media Rights’ Data Opportunity – Two Circles
2023 Environmental Sustainability: Expectations of the Sponsorship Industry
ESA Annual Newsletter | 2022
ESA Sponsorship Sentiment Tracker Wave 16 (December 2022)
2022 Environmental Sustainability: Expectations of the Sponsorship Industry
Wasserman Think Tank – Impulse Network
VoW Digest #3 – Web3 Basics – A Brief History of the Internet
VoW Digest #2 – Cryptocurrency – The Basics
VoW Digest #1 – The Ethereum ‘Merge’
MKTG S+E Frontier 2022 Trends
MKTG S+E Frontier Web3 Report 2022
Sponsorship Sentiment Tracker Wave 15 (September 2022)
Sponsorship Sentiment Tracker Wave 14 (January-February 2022)
Sponsorship Sentiment Tracker Wave 13 (December 2021)
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