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European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

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RESOURCES
  • Case Studies
  • Research & Best Practice
  • ESA Sponsorship Market Overview
  • Policy papers
  • Sustainable Sponsorship
  • Event resources
  • Suppliers

Research & Best Practice

Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.

ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.

ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.

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ASSOCIATES

Available to logged-in ESA Associates

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Available to logged-in National Representatives

MEMBERS

Members have access to ALL our resources
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PUBLIC

Sponsorship Sentiment Tracker Wave 5 (October 2020)

MEMBERS

The ESA Introductory Guide to Sponsorship | September 2020

PUBLIC

Sponsorship Sentiment Tracker Wave 4 (August/September 2020)

MEMBERS

Core Sponsorship: The State of Play Post COVID-19

MEMBERS

Two Circles Report: Sports Media’s Hybrid Future

MEMBERS

MKTG Frontier 2020 Report

MEMBERS

The ESA Guide to Sponsorship for Rights Holders | July 2020

PUBLIC

Sponsorship Sentiment Tracker Wave 3 (July 2020)

PUBLIC

Mongoose Sports & Entertainment | Thriving Trends for a Post-Pandemic Era

MEMBERS

The ESA Guide to CSR & Sponsorship | July 2020

PUBLIC

Sponsorship Sentiment Tracker Wave 2 (May-June 2020)

PUBLIC

The Future of the Sports Industry in a Post-Covid World | MediaCom S&E

MEMBERS

The ESA Guide to Agency Selection and External Support | June 2020

MEMBERS

The ESA Guide to Sponsorship for Brands | May 2020

PUBLIC

Covid-19 – A Sports Marketer’s Guide by Activative

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Most popular resources

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