Research & Best Practice
Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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Sponsorship Sentiment Tracker Wave 12 (October 2021)
Sponsorship Sentiment Tracker Wave 11 (June 2021)
Sponsorship Sentiment Tracker Wave 10 (April 2021)
Sponsorship Sentiment Tracker Wave 9 (March 2021)
The Way Forward – Trends that will drive recovery | March 2021
The ESA Guide to Measuring Sponsorship | March 2021
Sponsorship Sentiment Tracker Wave 8 (February 2021)
Sponsorship Sentiment Tracker Wave 7 (January 2021)
Sponsorship Sentiment Tracker Wave 6 (November 2020)
ESA Annual Newsletter | 2020
The ESA Guide to Corporate Hospitality | November 2020
Sponsorship Sentiment Tracker Wave 5 (October 2020)
The ESA Introductory Guide to Sponsorship | September 2020
Sponsorship Sentiment Tracker Wave 4 (August/September 2020)
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