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European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

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RESOURCES
  • Case Studies
  • Research & Best Practice
  • ESA Sponsorship Market Overview
  • ESA Sponsorship Trends
  • Sustainable Sponsorship
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  • Event Resources
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Research & Best Practice

Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.

ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.

ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.

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PUBLIC

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ASSOCIATES

Available to logged-in ESA Associates

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Available to logged-in National Representatives

MEMBERS

Members have access to ALL our resources
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MEMBERS

Mongoose Drink Tank Report May 2015

MEMBERS

Mongoose Guide To Festival Sponsorship

PUBLIC

Number-crunching the Premier League’s opening weekend on social media

MEMBERS

2015 ESA Board members’ report

MEMBERS

Repucom Global Broadcast Landscape

MEMBERS

National Schools Partnership Top Tips

MEMBERS

David O’Connor and Crispin Bolt Q&A

MEMBERS

The People Factor: the importance of relationships in sponsorship

MEMBERS

The People Factor: the importance of relationships in sponsorship – executive summary

MEMBERS

Onside Outlook 2015 – Irish Market

MEMBERS

ESA Guide to Product Placement (II)

MEMBERS

ESA – Introduction to Sponsorship and Social Media

MEMBERS

ESA – Guide to Professional Development

MEMBERS

ESA – Introduction to Product Placement (I)

MEMBERS

ESA – UK Bribery Act – Hospitality, Gifts and Expenses

MEMBERS

ESA – UK Bribery Act – Adequate Procedures

MEMBERS

ESA – Introduction to Media Sponsorship

PUBLIC

Onside Outlook 2013 – Irish market

PUBLIC

The Annual Sponsorship Business Survey 2012 – IFM Sports Marketing Surveys

PUBLIC

Rights Holder Survey on Attitudes to Alcohol Sponsorship

PUBLIC

Industry Survey

MEMBERS

ESA Alcohol Survey – Full Report

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Most popular resources

  • How Moonton Games Achieved €115m in Brand Value [Shikenso Analytics]
  • ESA Breakfast – Wheels in Motion – The Commercial Transformation of British Cycling – 13 May 2025 [GlobalData slide presentation]
  • caytoo: Fastest growing front of shirt sponsors across English soccer, cricket and rugby teams
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