Research & Best Practice
Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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The ESA Introductory Guide to Sponsorship | September 2020
Sponsorship Sentiment Tracker Wave 4 (August/September 2020)
Core Sponsorship: The State of Play Post COVID-19
Two Circles Report: Sports Media’s Hybrid Future
MKTG Frontier 2020 Report
The ESA Guide to Sponsorship for Rights Holders | July 2020
Sponsorship Sentiment Tracker Wave 3 (July 2020)
Mongoose Sports & Entertainment | Thriving Trends for a Post-Pandemic Era
The ESA Guide to CSR & Sponsorship | July 2020
Sponsorship Sentiment Tracker Wave 2 (May-June 2020)
The Future of the Sports Industry in a Post-Covid World | MediaCom S&E
The ESA Guide to Agency Selection and External Support | June 2020
The ESA Guide to Sponsorship for Brands | May 2020
Covid-19 – A Sports Marketer’s Guide by Activative
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